Leeds-based business Custom Controllers UK has been snapped up by chair and accessory brand X Rocker.
With ambitious plans for expansion, the acquisition of Custom Controllers UK offers X Rocker a ‘strategic opportunity’ to grow their presence in gaming.
Founded in 2007, Custom Controllers UK offers customers some 500 unique controller designs. The company customises each individual controller by hand.
Custom Controllers has had presence at several gaming events in the UK, including Insomnia LANs and others.
Commenting on the acquisition, Gary Shaw, MD of X Rocker, said: “X Rocker continues to enjoy impressive year-on-year growth worldwide, clearly establishing our company as market leaders in gaming furniture.
“The acquisition of Custom Controllers UK is enormously exciting. Not only do we plan to scale the unique approach of hand-crafted, controller customization to a global audience, but the skill and expertise of the Custom Controllers UK team will enable us to design and develop new gaming controllers of a premium quality.
“It’s clear that the team at Custom Controllers UK shares our dedication to customer service, quality and innovation and is therefore a perfect fit for our company.”
“Through our fresh approach to controller customization, we have been able to build our business swiftly, enjoying a growth of 150% over the last year alone.”
Benjamin Lawton, Custom Controllers UK
“Today marks an exciting milestone in the history of our company and we are delighted to join the X Rocker family,” added Benjamin Lawton, MD for Custom Controllers UK.
“Through our fresh approach to controller customization, we have been able to build our business swiftly, enjoying a growth of 150% over the last year alone.
“Being part of X Rocker will allow us to offer greater choice to gamers, reach new territories and invest in the development of new product lines. We plan to maintain our distinct voice in the industry and continue offering the unrivalled service for which we are known. We look forward to sharing further news in the months ahead.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
