Rewired GG: Tech investor Tej Kohli launches €50m esports investment arm, expects more UK investors to get involved

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London-based billionaire Tej Kohli (pictured) has set up a €50m investment arm to help European esports businesses grow, including those based in the UK.

The investment arm is called Rewired GG. It’s part of Rewired, a venture studio investing in start-up AI and robotics firms, of which Kohli is the lead backer.
The 60-year-old self-made Indian tech entrepreneur is also looking to build his own ‘world-class’ esports team, as well as develop individual players, games and commercial opportunities.
When asked if Rewired GG is open to investing in other esports teams and businesses, or just a single team that Tej is looking to create and grow, a spokesperson told Esports News UK: “Initially he is going to use some of the investment arm capital to invest and grow a team, but there is scope for him to venture into other areas in the future.”
Tej Kohli believes the European esports market is currently underdeveloped and provides lucrative opportunities for investors. His European investment arm is thought to be the largest solely dedicated to esports investment in Europe and is on a par with those started in the US and Asia.
Kohli was inspired to enter the market after being introduced to the sector by his gaming enthusiast son, Sean, a keen League of Legends and Fortnite player who often watches North American leagues online.
Kohli built his career in ecommerce technology and property investment, and now invests in social impact start-ups specialising in robotics, AI and biotech to further medical innovation.

“As this trend begins to grow in Europe, I hope to see more young audiences interested as well as more UK investors backing individual franchises and waking up to the ‘gold rush’.”

He said: “Esports has huge potential and could rival traditional sports like football, tennis and basketball in terms of cultural impact and viewing figures.
“I have seen first-hand through my son the passion many young people have for the sport and the growing professionalism of the teams, players and commercial partnerships. I believe that with the right mentoring and investment, Europe will soon play host to the best players, teams and commercial opportunities in global esports.
“Esports is the most disruptive innovation in world sport and I am excited to be able to help it thrive this side of the Atlantic.”
Sam Cooke, MD and Co-founder at Esports Insider, and advisor to Rewired GG, added: “I am really excited to see esports investment in Europe looking to catch up with those already seen in America and across Asia.
“There is so much European potential in this developing sector, from individual players to
whole teams, and the establishment of an investment arm like Rewired GG goes to show that there is now real confidence in this potential.
“I am very much looking forward to supporting Mr Kohli with his upcoming investments in esports in Europe and beyond.”

‘UK investors waking up to esports gold rush’

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Back in October, Kohli said that UK investors are finally waking up to the ‘gold rush’ of esports.
Despite the rapid and growing success of esports across the world, Tej Kohli believes mainstream investors in Britain have been slow off the mark.
But the businessman believes that the growth of esports in the US and Asia, the high-profile celebrity investments in esports teams and the interest of young consumers is alerting UK investors to its potential.
“I am convinced that this will be the next big thing in the world of global sports and I am excited to be taking steps as an early investor in the UK,” he said.
“As this trend begins to grow in Europe, I hope to see more young audiences interested as well as more UK investors backing individual franchises and waking up to the ‘gold rush’.”
For more information, visit Rewired.GG

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