Esports business conference ESI Birmingham joins the UK Dota 2 Major

ESL UK and Esports Insider today announced they are partnering up for the delivery of ESI Birmingham, a new esports business symposium.
The event will take place on May 24th at Arena Birmingham, the day before the quarter-finals begin at ESL One Birmingham – the UK’s very first Dota 2 Major.
The symposium will feature four panels and an opening keynote by James Dean, UK managing director at ESL, and Mark Broom, UK client computing marketing manager at Intel.
The opening keynote, “Together as One”, will look at explaining the ins and outs of the Intel and ESL partnership, where it’s going and how instrumental it has been in shaping the current state of UK esports.
The second keynote session will be delivered by professional services network PwC, which will be providing its perspective on the esports industry with representatives from the UK, Switzerland, Denmark and Sweden.

“We have a huge audience of young, tech-savvy esports fans, and ESI Birmingham showcases the many opportunities available for UK businesses to reach them.”
James Dean, ESL UK

Guests will be able to attend networking events before, during and after the main conference programme. Attendees of ESI Birmingham will also get special guest passes to the already sold out ESL One Dota 2 Major, as well as a behind-the-scenes tour of the arena.
ESI Birmingham follows hot on the heels of the Esports Insider Super Forum, held in March at Chelsea’s Stamford Bridge, which featured a talk on the convergence of sports and esports by football legend Ruud Gullit.
It is the latest in a programme of events organised by Esports Insider, including the upcoming ESI London (September 18th to 20th), with the aim of showcasing the opportunities for businesses within the esports industry.
Some of the sessions include:

  • UK esports: the land of opportunity
    • Speakers: Dr Florian Block, Research Fellow at Digital Creativity Labs, University of York and Ben Woodward, Co-Founder of Code Red Esports
  • Understanding the esports demographic
    • Speakers: Jurre Pannekeet, Head of Esports at Newzoo, Kirsty Endfield, Founder and Director of Swipe Right PR and Dan Matson, Director at AMP Global Media
  • Where is the revenue: marketing, advertising, VC and sponsorships
    • Speaker: Mathew Kemp, Senior Product Manager at Jagex Ltd
  • Community: the lifeblood of all things gaming
    • Speaker: to be announced soon

“ESI Birmingham is a fantastic addition to the ESL One Birmingham lineup,” said James Dean, UK managing director at ESL.
“ESL One Birmingham is the first Dota 2 Major and ESL One event to be held in the UK, and proof that the UK esports scene is continuing to grow in importance and influence worldwide.
“We have a huge audience of young, tech-savvy esports fans, and ESI Birmingham showcases the many opportunities available for UK businesses to reach them.”
Sam Cooke, managing director at Esports Insider, added: “We’ve been hosting esports-business focused events for some time now and witnessed the growing appetite to understand more about the industry. We’ve been keen to work more closely with ESL UK for some time, and with ESL One Birmingham, the fastest-selling Dota 2 Major, this seemed the perfect opportunity.”
Tickets cost £500. To register, visit or see here for more info:

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