A new gaming chair company – Secretlab – has moved into the UK market.
Secretlab launched in Singapore in 2015 and expanded across Asia, Australia and the US – now they’re targeting the UK and Europe.
It was set up by former StarCraft II pros Ian Ang and Alaric Choo, who were familiar with spending long hours sitting down and dissatisfied with the offerings on the gaming chair market when they were pros.
Secretlab say they’re able to offer lower prices by cutting out distributors and selling direct.
The company say that each range is inspired by racing seats and designed to offer support, quality materials like durable PU leather, cold-cured foam that provides strategic pockets of air for maximum cushioning and adjustable tilt mechanisms.
They’re also starting to work closely with esports tournaments and teams, such as Tempo Storm.
“We are excited to introduce to the fervent gaming crowd in the UK our high-quality chairs that are specially designed to keep you comfortable even after many hours, said Ian Ang, MD and co-founder of Secretlab.
Secretlab’s TITAN will be available first at a promotional launch price of £329, down from £449.
View the new UK store at www.secretlab.co for more info.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
