Betradar has launched live in-play betting odds for League of Legends, developed in conjunction with DOJO Madness.
The service has been developed based on the analysis of over 450,000 games and 18m ‘individual data points’, which the companies say helps to create reliable real-time probabilities and new betting events.
This means that more operator clients – aka bookies – will be able to offer live in-play bets for League of Legends matches going forwards.
“We are delighted that we can now offer our League of Legends in-play odds to the market,” said Betradar’s head of esports James Watson.
“LoL is the number one esport title played globally with over 100 million unique players per month. It has an established tournament structure with events held all the way through the calendar year, while the recently announced franchise model showcases the stability and sustainability of the LoL ecosystem.
“This is all good news for operators looking to offer a highly attractive esports betting product. What makes the news even better is that our clients can now enjoy unbeatable up-times, the best array of markets with more to follow, including a range of live player markets.
“We appreciate that some have experimented with esports and have not seen the returns they should have earned, but with Betradar and DOJO Madness having invested significant resources into creating a best-in-class product and with interest in Betradar esports products at an all-time high, our clients have another reason to feel confident about their offering to these highly discerning customers.”
DOJO Madness CEO and ESL founder Jens Hilgers added: “One of the reasons we partnered with Betradar is that we wanted to bring our unrivalled expertise in aggregating and interpreting esports game data into the betting ecosystem with a partner that stands for integrity and accuracy.
“Providing the odds for the most popular esports title combined with the future markets we already have in the pipeline, including live player markets, is another contribution of our partnership to the exciting esports ecosystem.”
As esports continues to grow and develop, so too does the economy and industries surrounding it, including betting. More and more sites are cropping up offering betting predictions, tips and advice, for example.
DOJO Madness, meanwhile, has produced other services including the SUMO coaching apps for League, Dota and Overwatch.
A statement in the press release reads: “DOJO’s service has developed complex models based on the analysis of over 450,000 rounds and 18 million individual data points. This has enabled the generation of reliable real-time probabilities for both live betting as well as pre-match betting events, allowing Betradar to provide its operator clients with the most credible in-play offering available. Leveraging DOJO’s API, Betradar will now be able to offer a significant amount of new, high-quality betting events across a whole range of League of Legends tournaments and competitions.”
Betradar is part of sports data company Sportradar.
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