GAME is hosting a series of Summer of Legends events at its BELONG Arenas across the UK, as Riot ups its marketing push to new LoL players.
20 cities will host the League of Legends Level-Ups events over the next month, where attendees can receive expert tips to improve their ability and get some Riot goodies.
Former UK League of Legends players Jamie “Tundra” Duthie and Billy “Nutri” Wragg – who won several LAN events and played for a host of UK teams like FM-eSports and more – will be providing free coaching at the events.
The news comes as Riot announced some marketing activity with Capital XTRA and Pop Buzz to increase awareness of League of Legends.
Hey gang, quick heads-up – we’re doing stuff in August to welcome new UK players into League, so you might hear about the game on @CapitalXTRA, @popbuzz and in some other places. We’ve also made a basic website to help those players find their feet. https://t.co/WEiQWq7CVf
— Riot Games UK (@uk_riot) July 31, 2018
The blurb on the Summer of Legends sign-up page reads: “For the next couple of weeks, we’re going to be running League of Legends ‘Level-Ups’ in our arenas around the country. Whether your playing for the very first time or taking your game to the next level, the Summer of Legends is a perfect way to get involved.
“Head down to your local arena on one of the dates listen below and receive expert coaching and tips from one of the best League of Legends players in the UK, all for free.
“Choose a champion that suits your playstyle, learn the basics, then team up with your new friends. Oh, and we’ll give you free stuff.”
This Summer, we’re running @LeagueOfLegends Level-Ups in 20 cities across the UK! ??
The Summer of Legends series got underway yesterday (July 30th) at Teesside & Bristol Merchant St, and will run until August 30th.
Get coached by @NutriLoL and @JamieTundra in your local belong arenas! Both former pros who have worked with current teams in FoC, MnM and Hyperion Esports. They’re also both Insomnia champions might i add ?so best grab tickets to be coached by the best!https://t.co/6Go466kSZu pic.twitter.com/LlchuRba7T
— AmazinglyOreos (@AmazinglyOreos) July 29, 2018
Seats are on a first come, first served basis.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.