BELONG Arenas to host Summer of Legends coaching events, Riot promotes League on UK radio

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GAME is hosting a series of Summer of Legends events at its BELONG Arenas across the UK, as Riot ups its marketing push to new LoL players.
20 cities will host the League of Legends Level-Ups events over the next month, where attendees can receive expert tips to improve their ability and get some Riot goodies.

Former UK League of Legends players Jamie “Tundra” Duthie and Billy “Nutri” Wragg – who won several LAN events and played for a host of UK teams like FM-eSports and more – will be providing free coaching at the events.

Video: Check out Esports News UK’s low elo noob Dom Sacco getting coached by Tundra here

The news comes as Riot announced some marketing activity with Capital XTRA and Pop Buzz to increase awareness of League of Legends.

The blurb on the Summer of Legends sign-up page reads: “For the next couple of weeks, we’re going to be running League of Legends ‘Level-Ups’ in our arenas around the country. Whether your playing for the very first time or taking your game to the next level, the Summer of Legends is a perfect way to get involved.

“Head down to your local arena on one of the dates listen below and receive expert coaching and tips from one of the best League of Legends players in the UK, all for free.

“Choose a champion that suits your playstyle, learn the basics, then team up with your new friends. Oh, and we’ll give you free stuff.”

The Summer of Legends series got underway yesterday (July 30th) at Teesside & Bristol Merchant St, and will run until August 30th.

You can see the full list of stores, dates and locations and sign up here.

Seats are on a first come, first served basis.

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