International esports betting brand, GG.Bet, has announced the extension of its partnership agreement with esports organisations Natus Vincere (aka Navi) and Vitality into 2024.
GG.Bet extends Navi partnership
The betting brand, which has a presence in the UK, Ukraine, Europe and South America, and a license with the UK Gambling Commission (and British host James Banks on board as ambassador), has plans to collaborate with Navi on content creation and offline projects, with a view to boosting the popularity of esports.
GG.Bet is a long-time partner of Navi and has always backed the team’s Counter-Strike squad in international tournaments.
In 2023, the partnership saw the bookmaker organise a series of offline activities for esports fans around the world. For
example, spring 2023 saw the GG.Gathering land in Rio de Janeiro, where fans of the club got to meet their idols in real life, as well as get their autographs. Then, in summer, GG.Bet arranged a show match, where Navi took on Team Vitality in a friendly clash.
The company also created some video reviews, interviews and shows featuring Navi players on the GG.Kibersport YouTube channel.
GG.Bet said in a press release: “The projects we are working on with Natus Vincere will help to promote esports around the world. We are also seeing awareness of the GG.Bet brand growing constantly among our target audience, which is very encouraging indeed. In 2023, we were able to reach over 67m esports fans with our joint projects. We will continue to work on ground-breaking events in formats the industry has never seen before in 2024.”
Oleksii ‘XAOC’ Kucherov, operations director of Natus Vincere, added: “We greatly value our longstanding relationship with GG.BET. Their support since 2021 has helped us to achieve numerous successes in major tournaments, such as Blast Premier: World Final 2021 and PGL Major Stockholm 2021.
“We also organised a range of online and offline events together, which caught the attention of not just esports and Navi fans, but casual gamers as well. At its peak, 70,000 people were watching the Navi showmatch against Vitality, which I think is an incredible achievement.
“In 2024, together with GG.Bet, we will continue to develop these kinds of initiatives for our supporters, while making them bigger and better.”
Future collabs between GG.Bet and Natus Vincere will include creating more content, as well as holding press conferences and events at esports tournaments.
The betting brand also recently became the exclusive global betting partner of Blast, which will host a CS2 event in Wembley in June 2024.
GG.Bet announces Vitality partnership extension, plans ‘large-scale offline events’
Global betting brand GG.Bet has also has announced the extension of its partnership agreement with international esports club Team Vitality into 2024.
The Counter-Strike roster and the betting company will be deepening their collaboration ‘to aid the development of the esports industry’.
The pair are planning to organise online projects, as well as large-scale offline events for supporters of the esports club and fans of Counter-Strike and other disciplines, in order to make esports even more popular around the globe.
Vitality’s CS team have UK star Mezii, who helped them win the Blast World Final last year.
GG.Bet first partnered up with Team Vitality’s Counter-Strike roster back in 2022. Since then, they have worked together on dozens of online projects and held face-to-face activations. These include integration with the mobile blockchain app V.Hive, downloaded by 80,000 fans of Team Vitality, and what’s billed as ‘the biggest show match in Counter-Strike history’ — Match of LeGGends — which was watched by 1m viewers online.
GG.Bet said in a press release: “Since we first joined forces, GG.Bet has supported Team Vitality all the way to the top. The team has won major tournaments, including the CSGO Blast.TV Paris Major 2023, and finished last season as the strongest team on the planet. In 2023, our projects engaged over 150m fans on social media, and our work has inspired and motivated other market players to do more to support the esports industry. In 2024, we’re setting ourselves new goals, and we’ll be taking the strategic partnership between GG.Bet and Team Vitality to new heights!”
Nicolas Maurer, CEO of Team Vitality, added: “We are very pleased to extend and expand our partnership with GG.BET, a major player in the esports scene. From the very beginning of our cooperation, it was all about having fun and
creating unmatched experiences for all the Counter-Strike fans. Like our meet and greet event in Rio, which gathered over 3.5 million reach, and the unforgettable show match against Navi.
“We’re looking forward to unveiling the exciting projects we’ll be putting in place over the next two years, to make the CS community shine and grow.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
