Esports tournament organiser ESL Faceit Group (EFG) has signed an esports marketing partnership with WeDoCRM, a UK Customer Relationship Management (CRM) agency.
The agency said the collaboration ‘marks another significant milestone for it, solidifying its position as a key player in the realm of esports marketing’.
EFG has chosen WeDoCRM to spearhead its CRM marketing initiatives, which means it will work on brand campaigns for the esports company.
The deal will involve:
- Management of Brand Campaign Execution. WeDoCRM will take charge of overseeing the execution of brand creative campaigns in a bid to resonate with the esports community
- Creation and Delivery of CRM Campaign Calendar. The agency will collaborate closely with ESL Face It Group’s Marketing and Commercial teams to create and deliver a CRM campaign calendar
- Optimisation of Segmentations and Persona Pools. WeDoCRM will employ analytics to ‘optimise segmentation and persona pools, ensuring that the right messages reach the right audience’
- Holistic Ownership of CRM Campaigns. The agency will oversee the pre-event planning of journeys for key events
- Ownership of Commercial Objectives. WeDoCRM will take ownership of ESL Face It Group’s commercial objectives, with a focus on shop sales, ticket purchases, cosmetic downloads and subscriptions
“We are thrilled to partner with ESL Face It Group, a true titan in the esports industry,” said Matthew Watson, Co-Founder at WeDoCRM.
“This collaboration exemplifies our commitment to delivering innovative and results-driven CRM marketing solutions. We look forward to leveraging our expertise to elevate ESL Face It Group’s brand and drive measurable success across their commercial objectives.”
Matthew co-founded WeDoCRM back in 2020 and currently operates as the company’s CEO. He has worked in marketing and CRM for over 12 years, working previously as the head of CRM for the likes of Emirates, Reward Gateway and EMAP.
The CRM agency also works with the likes of Alibaba Group, Emirates, Volvo, MoneySuperMarket and GoHenry.
ESL and Faceit merged back in early 2022 under the banner of Savvy Gaming Group (SGG), which is 100% owned by Saudi Arabia’s sovereign wealth fund – its government’s Public Investment Fund.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
