Guild Esports, the esports teams organisation co-owned by David Beckham, has today announced the launch of Guild Studios, their new production and creative services division.
Guild Studios has been set up to deliver ‘campaign-led solutions’ for brands and media owners looking to connect with esports, gaming, gen z and gen alpha (those born around late 2010) audiences. It sells creative services, production and consultation in esports marketing to brands, agencies and media owners.
Guild also said their Sky Guild Gaming Centre facility in Shoreditch makes Guild Studios ‘uniquely positioned to become the premier agency’ to consult in the space.
This new revenue stream for the company launches with campaigns and projects with brands including Samsung Mobile, which Guild says ‘have generated a combined six-figure revenue for the company’.
Guild Studios partnered with Samsung to support the launch of the Samsung Galaxy S23 at Westfield White City on February 16th and 17th 2023, where Guild created an influencer talent-led event, followed by a ‘Roll-Up’ Mobile Esports day on February 25th to showcase the Galaxy S23.
This Guild Studios offering is separate to the selling of branding rights to Guild assets or IP.
‘Guild Studios has been created to provide our expertise to brands and media owners’
Jasmine Skee, CEO of Guild Esports, commented: “Creating new revenue streams and generating value for investors are the company’s key objectives for 2023. Guild Studios enables us to monetise our vast in-house expertise in esports by supporting brand owners and sponsors with innovative campaigns, branded content and advertising to a range of companies looking to grow their engagement.
“We were delighted to work with Samsung for the launch of the new Galaxy S23. This is the third time they have partnered with us since becoming a major sponsor in June 2021, highlighting the strength of our value proposition and ability to engage with otherwise hard-to-reach gen z and gen alpha consumers.”
Nick Westwood, Senior Vice-President of Creative and Strategy at Guild, added: “If there is one thing that young people have in common, it is that they play games. At a time when brands are pushing to reach future purchasers in youth demographics, gaming is the one entertainment sector they can guarantee resonance.
“Guild Studios has been created to provide our expertise, audience and growing delivery team to brands and media owners. Our unique position as a rights holder, network and producer means we can deliver direct results. The market opportunity has been proven by the major brands and six figure revenues we have already brought in since beginning this sales process in midJanuary.”
The news comes after the latest Guild Esports annual results were revealed, in which Guild announced cost cutting measures in content creation and the Guild Academy, alongside record revenues. Guild have also announced a string of new appointments to their leadership team.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
