Insomnia61 will host a Mario Kart esports final

Mario Kart just got serious – GAME Belong is hosting a nationwide Mario Kart esports tournament with the […]

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July 27, 2017
GAME wants to 'accelerate' the roll-out of more Belong stores

Retailer GAME has been pleased with its first few Belong competitive gaming centres, and wants to speed up the […]

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June 30, 2017
GAME Belong announce £2,500 League of Legends & £3,000 Overwatch tournaments

Retailer GAME has announced its new wave of Belong Arena Clash grassroots esports tournaments. It’s moving into League […]

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June 13, 2017
Manchester Swarm win first GAME Belong Arena Clash

Manchester Swarm have won the inaugural GAME Belong Arena Clash Call of Duty tournament. They beat the Bristol Smugglers […]

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April 9, 2017
GAME to open another 20 Belong arenas in 2017 after esports sales rise

GAME, the UK retailer and parent company of Multiplay, has announced plans to open another 20 Belong in-store gaming […]

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March 31, 2017
GAME is making custom esports jerseys for its regional Tribe teams

Retailer GAME has teamed up with jersey design and production company Raven to make custom jerseys for its […]

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March 24, 2017
GAME announces regional teams and 'Tribes' for its first Belong Arena Clash esports tournament

GAME has revealed the regional team names and tribe crests for its Belong competitive gaming stores. It has […]

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March 15, 2017
GAME Belong stores to host UK esports tournaments with prize pools

GAME has announced its first nationwide UK esports tournament which will take place in its new Belong competitive […]

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March 7, 2017
GAME is looking for casters to host its CSGO open tournament

Retailer GAME is on the lookout for people to cast a new CSGO open tournament. GAME member of staff […]

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January 17, 2017
Can Tekken 7 become one of the leading fighting game titles in esports?

Tekken 7 is due out in the first half of 2017, but can it match other well-established titles in […]

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January 8, 2017
Interview: Craig "Wizzo" Fletcher on GAME BELONG store strategy & Twitch broadcast studio

We sit down with Multiplay founder Craig “Wizzo” Fletcher to discuss the plans around GAME’s new BELONG competitive […]

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December 23, 2016
GAME is charging customers £5 to £8 an hour to rent out its new 'Belong' competitive gaming areas

Earlier this month GAME revealed a new series of competitive gaming focused stores known as ‘BELONG’. It’s opened seven […]

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December 22, 2016