London-based esports org Fnatic has today revealed Crypto.com as its first global cryptocurrency partner in a multi-year deal worth more than $15m (£10.8m).
Crypto.com’s logo will be featured on the collarbone of Fnatic team jerseys. The org says it will also offer fans ‘numerous rewards and money-can’t-buy experiences’ – including with existing Crypto.com partners – for Crypto.com users purchasing Fnatic goods.
The partners will also launch new digital products, such as exclusive Fnatic NFTs in the near future.
An NFT, or non-fungible token, is a unique digital asset (usually an image/piece of digital art) stored on a blockchain. NFTs can be bought and owned and re-sold, and may change in price.
Crypto.com will work with Fnatic on a variety of activations with Fnatic’s esports teams, players and creators including collaborative storytelling with existing Crypto.com partners, gaming content, in-game experiences and physical events.
Fnatic will also offer its fans financial literacy and crypto education opportunities for those that are new to cryptocurrencies and NFTs.
The partnership is Crypto.com’s first ever in esports and adds to the company’s portfolio of partners, which includes sports brands such as UFC, F1 and PSG.
Fnatic CEO Sam Mathews said: “This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership. Fnatic boasts one of the most connected, involved and supportive fanbases in the world and this landmark deal with Crypto.com allows us to further cater to their everyday needs.
“As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier and future-proof cryptocurrency decisions.”
Kris Marszalek, co-founder and CEO of Crypto.com, added: “We’re really excited to launch a fully integrated partnership with Fnatic, which marks a milestone for our industry. With more than 200 championships, their team has excelled in-game and out, and rightfully established itself as the leading team in esports.”
Crypto.com says it’s the fastest-growing crypto platform with more than 10m users worldwide. It also has a crypto card and finance app on both the App Store and Google Play.
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Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.