Warwick Esports says it has taken strides towards the big leagues with its first commercial partnership
The esports society for the University of Warwick – home to some of the most successful university esports teams in the UK – has announced a partnership with gaming gear brand HyperX.
HyperX will provide prizes for Warwick Esports’s events, such as keyboards or headsets, and in return Warwick Esports will provide advertisement through HyperX brand placement on social media and jerseys.
“It’s really great that we have secured a partnership with HyperX – this will definitely be beneficial for both of us,” said Daniel Zeng, Warwick Esports president.
“We will be able to provide a better experience for our members, and we can work together with HyperX to improve the university esports scene in the UK.”
In securing the partnership, Warwick Esports has ensured that it can continue to charge no signup or admission fees to its members – which it says is an additional competitive motivator to its tournaments.
As one of the most successful universities in esports, Warwick says it has a track record of committed and engaged players and the 2020/21 cohort is looking to be the largest to date.
The news was warmly received on social media. The announcement is significant for grassroots esports in the UK, as it demonstrates that university esports societies are more than capable of striking their own commercial deals, which should in turn encourage and inspire other societies to follow suit.
Warwick Esports is the official esports society and the home of all things gaming at the University of Warwick in the UK. It fields hundreds of players each year, in multiple games and genres, in tournaments run by the likes of the NUEL and NSE.
Warwick Esports has a dominant history in the UK university scene. Earlier this year, Warwick was named the NSE Esports University of the Year for second year in a row.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.