Brand
Britannia rules the track as sim racing star Jimmy Broadbent becomes brand ambassador for GT Omega
Content creator, sim racing driver, and self-proclaimed “degenerate sim racing YouTuber”, Jimmy Broadbent, has partnered with Scottish-based sim […]
May 8, 2025
Superliga celebrates 25th season with newly merged orgs as GiantX Pride and Movistar Koi rosters prepare for Spring 2024
The Superliga Spring 2024, Spain’s official League of Legends competition organised by LVP, is back – and it […]
January 17, 2024
Excel Esports and Giants Gaming merge to form GiantX
British esports organisation Excel Esports and Spanish org Giants Gaming have announced a merger of both companies to […]
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December 14, 2023
Yorkshire Tea game controllers launch – and Arsenal keeper Aaron Ramsdale has got one of the first
Forget Microsoft and Sony’s standard controllers – you can now get Yorkshire Tea game controllers from the British […]
November 30, 2023
BeyondNRG winds down following ‘challenges in budget, manufacturing and team resources’, hopes to return in the future
BeyondNRG, the mental performance drink brand that struck partnerships with several esports entities in the UK, has announced […]
October 23, 2023
UK-headquartered agency AFK signs partnership with esports organisation NRG, says collaboration is key to solving esports’ challenges
Talent management and marketing agency AFK has today announced a partnership with popular esports organisation NRG. AFK – […]
June 28, 2023
Dungeons and Dragons beer launches in UK and Ireland to mark release of Honour Among Thieves movie
A new Dungeons and Dragons beer has been announced to celebrate the release of the Honour Among Thieves […]
March 30, 2023
Tesco becomes first supermarket to stock Beyond NRG mental performance drink
Promoted article (contains partner links) Gaming-focused mental performance drink Beyond NRG will now be available to purchase in Tesco, […]
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August 31, 2022
AOC launches new AGON gaming monitor range including PRO models for esports fans and players, like the 360Hz AG254FG with Nvidia Reflex
PC monitor and accessories brand AOC has announced the launch of its new umbrella brand – AGON by […]
August 2, 2021
Pizza Hut Delivery UK launches gaming arm in partnership with Kairos Media
Pizza Hut Delivery UK has announced today that it has officially launched its gaming arm of the brand […]
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July 19, 2021
Beyond NRG becomes UK’s most widely distributed gaming energy drink after reaching 375 Holland & Barrett stores, as wellness retailer adds new gaming category for the first time
Holland & Barrett has become the UK’s first general high street retailer to list an energy supplement for […]
June 21, 2021
ESL Premiership returns on March 1st with new CSGO Spring Season for UK & Ireland teams
The ESL Premiership, the UK and Ireland esports tournament, returns next week. The CSGO Spring Season gets underway […]
February 23, 2021
GAME sells Belong Gaming Arenas brand to Vindex, which hopes to open 500 stores in the US and 1,000 more globally over the next five years
Vindex, the esports venture set up by MLG co-ofunders last year, has today announced it’s acquired the Belong […]
July 29, 2020
Top UK streamers are taking part in a KFC Royale Call of Duty esports tournament
Forget the Chicken Royale – KFC is teaming up with Activision and Call of Duty in the UK […]
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January 17, 2019
GAME reveals new Player1 Events brand to replace Multiplay as esports revenues rise
GAME has revealed a new branding for its esports and events division. The retailer purchased Multiplay, the company […]
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November 28, 2018