Pizza Hut Delivery UK has announced today that it has officially launched its gaming arm of the brand – Pizza Hut Gaming.
The brand will launch with a dedicated channel on Twitter, and aims to deliver some ‘exciting influencer activations involving some top names in the scene’.
Expanding events will kickstart with regular community tournaments across a variety of key gaming titles, with the end goal of becoming the go-to pizza for gamers.
At launch, Pizza Hut Gaming is running its first giveaway where new followers will have the chance to win meals. The campaign will reward a free pizza for every 100 followers gained.
UK agency Kairos Media is on board to help launch Pizza Hut Gaming. The agency has been responsible for KFC’s popular gaming activities (including the KFConsole and retro streamer tournaments giving away a KFC arcade machine).
“We are thrilled to announce that in partnership with Kairos Media, we are finally launching our dedicated Pizza Hut Gaming platform,” said Catriona Woodward, head of digital for Pizza Hut UK & Europe.
“We are working closely on some exciting initiatives throughout the year which will be revealed in the near future. We are very excited to finally communicate directly with our gaming audience directly, putting them front of mind, and, at the end of the day, who doesn’t love pizza?”
Pizza Hut Gaming’s first dedicated activation will take place this summer, with an additional four due to be delivered across 2021 and 2022. Further details will follow on their social channels.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
A keen League of Legends and World of Warcraft player, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.