Brazilian esports organisation Furia caused bit of a storm on social media after a cheeky Furia tweet poked fun at their own Apex Legends team.
The tweet, which was posted yesterday following a poor performance from Furia in the ALGS Split 2 Playoffs LAN at London’s Copper Box Arena, has been viewed more than 1.4m times so far.
It’s presented as a ‘highlight reel’ between Furia and Alliance, lasts 15 seconds, and just shows a camera moving around the map before the words ‘thanks for watching’ appear.
The Furia tweet struck up a debate on social media around whether the tweet was just fun, or if it went too far and was too harsh on their players.
It came before Furia were today knocked out of the ALGS Split 2 Playoffs.
Several people in the community commented on it, and we’ve highlighted a section of quotes and views below.
‘We all laughed at it, but I see why people wouldn’t like it’ – community reaction to Furia tweet at ALGS
TSM player Reps said: “This would piss me off if I was playing at LAN and my org was posting this. Idk.”
NRG Apex Legends streamer Sweet added: “People are soft, if NRG posted this it would make me laugh and forget about it and move on. Shit like this makes esports interesting.”
Furia player Xera responded: “We all laughed instantly at seeing it, but I see why people wouldn’t like it at the end of the day all teams have bad days, our social media manager is just making it light hearted and knows how we as a team are.”
The social media manager in question, Chase, commented on the Furia tweet he posted: “Unfortunately, this tweet was unprofessional and out-of-line with what we stand for. The person responsible no longer works for Furia.
“I’ve recieved a lot of support today outta nowhere and just want to say thanks. Fans know how much I love our Apex team and how dedicated I am to my work. Our team has a playful culture – they ban me in Twitch chat and I mess with them on Twitter. We have good laughs here at Furia.”
TSM’s head of global social, TSM Dunc, commented: “Interesting how much conversation this tweet sparked. At the end of the day it’s up to the social team to know their players enough, to gauge how they’d react to this. It’s a good tweet for Furia, but it would be a bad tweet for us for e.g. self deprecation isn’t for everyone.”
Fnatic’s social media manager, Fnatic Davard, added: “I wish people could also have a healthier discourse if they don’t agree or like a post instead of nuclear opinion every time – “fire your social media manager!!!”
Jakub ‘Atroix’ Szmyt, technical director at Riot Games, said: “If people get offended by this [Furia tweet] maybe it’s time to build a thicker skin or have a career change.”
“Interesting how much conversation this tweet sparked. At the end of the day it’s up to the social team to know their players enough, to gauge how they’d react to this. It’s a good tweet for Furia, but it would be a bad tweet for us – self deprecation isn’t for everyone.”
TSM Dunc
JMeyels from Daily Apex News commented: “Why are people mad over this? This was comedy and only makes me like furia more lol.”
Others said it depends on the team, their fans, the game in question and more, and that different people will of course take jokes like this differently.
The Furia tweet certainly opened up a discussion about humour in esports on social media, and what is accepted by the community.
News comes as AGON by AOC expands sponsorship of Furia globally
AGON by AOC – one of the world’s leading gaming monitor and IT accessories brands – says it’s excited to announce the expansion of its sponsorship of Furia Esports.
This collaboration, which began locally in São Paulo at the organisation’s inception, is set to go global, reflecting Furia’s growth and popularity.
The expanded sponsorship agreement means that AGON by AOC will now equip all teams and players at Furia’s esports events with its competitive gaming monitors from the AGON and AGON PRO series, along with state-of-the-art AOC Gaming peripherals.
Furthermore, AGON by AOC’s branding will be prominently displayed globally at Furia’s events and platforms and will also be worn on the jerseys of the org’s esports teams.
Mayra Fukasawa de Almeida, AOC Global Marketing Manager, said: “Our initial local sponsorship was a testament to our belief in Furia’s potential to thrive in the esports landscape. We’re thrilled to be able to support their journey on a global scale and believe that our cutting-edge gaming technology will play a vital role in their continued success”.
Jaime Pádua, Furia’s Co-Founder and CEO, also added: “AGON by AOC’s unwavering support has been instrumental in our journey. Their pioneering technology has empowered our teams to perform at their best. This expanded global sponsorship paves the way for an even brighter future for our players and fans alike”.
Founded in 2017, Furia has grown its name in esports. By reaching the semi-finals of the IEM Rio Major 2022, the team surpassed expectations. The org competes in CSGO, Rocket League, League of Legends, Valorant, PUBG: Battlegrounds, Apex Legends, Super Smash Bros and racing.
Furia have received the “Prêmio eSports Brasil” – the biggest esports award in Latin America – as the best esports organisation in 2020 and 2021. To date, Furia has five facilities with gaming offices in São Paulo, Brazil, Los Angeles, CA, and Boca Raton, FL, a training centre in Mellieħa, Malta for Furia teams competing in Europe, as well as an experience store in Wynwood, FL.
The organisation’s approach to talent development has led to audience records, attracting 8.2m viewers globally in 2022.
AOC also sponsors G2 Esports.
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
