Former Manchester United and France international footballer Mikaël Silvestre has today announced the launch of Talent Lyfe, an agency to represent athletes and young talent in sports.
Talent Lyfe has also signed a partnership agreement with and received investment from Galaxy Racer, the esports organisation headquartered in Dubai. Galaxy Racer will spearhead Talent Lyfe’s marketing strategy, brand development and commercial representation, including its growing portfolio of clients.
Talent Lyfe’s advisory team comprises of experts in the field of sport, law, medicine, media, business and investment, with its key focus on delivering success on and off the field.
Headquartered in Dubai, United Arab Emirates (UAE), Talent Lyfe has extended networks in France, England, Italy, Germany and Spain.
Talent Lyfe will focus its efforts on attracting talent from Europe, in particular France and England, as well as Africa and the Americas. It will also look into identifying potential talents in Dubai.
Talent Lyfe will offer each of its athlete access to five separate pillars, including social media strategy and image management, technical tactical analysis, medical and fitness monitoring, mental preparation and family well-being management. Services will range from video analysis to image rights management.
A blurb in a press release read: “With over 20 years of experience competing at the highest international level of professional football representing world-class clubs such as Manchester United, Arsenal, Inter Milan and Werder Bremen, as well as France’s national team, Silvestre launched Talent Lyfe to leverage on his experience, knowledge and passion to deliver success for clients across all sporting disciplines.”
Founder and CEO of Talent Lyfe, Mikaël Silvestre, said: “The launch of Talent Lyfe represents a genuinely significant moment in the representation of elite athletes around the world. We place the interests of our clients at the very centre of what we do, and our innovative approach to management connects athletes with opportunities that define careers and secures their future.
“Joining forces with Galaxy Racer is reflective of our holistic strategy to build their careers, grow their businesses, and elevate the brands of those we represent. Ambitious and courageous, Talent Lyfe pushes the boundaries of what’s possible and the future is incredibly exciting.”
Founder and CEO of Galaxy Racer, Paul Roy, added: “We are thrilled to announce that Galaxy Racer has invested and partnered with Talent Lyfe. We believe in Mikaël’s vision for the company and its athletes, and it will definitely revolutionise the sports industry and place us ahead of the curve with the deep knowledge and experience that Mikaël brings onboard.
“The vision and passion Mikaël has for supporting athletes and their families through Talent Lyfe is fantastic and we look forward to working closely with him and the team.”
Galaxy Racer will utilise and bring its experience of working and managing the world’s top content creators in the MENA and Southeast Asia region to the business. The organisation currently carries over 100 content creators, with a global reach of over 500 million followers across all platforms and over two billion monthly views.
Galaxy Racer was launched in 2019 and has five separate business offerings: esports teams, content creators, tournament management, merchandising and lifestyle and record label GXR Records.
Earlier this year, former Guild Esports director Danny Lopez joined Galaxy Racer, as did Anne ‘mamabenjyfishy’ Fish, who became the first pro gamer mum to join an esports team organisation.
For more information on Talent Lyfe visit its website here.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.