UK-based esports tournament platform and cryptocurrency token provider Ultimo GG has partnered with FIFA academy Team Gullit, and hopes to open a broadcast facility in the UK.
Ultimo GG provides provides a platform that focuses on tournaments, streaming and video sharing, and will serve as the exclusive cryptocurrency partner for Team Gullit, whose academy provides their talent with professional mentoring and training.
Team Gullit of course features the branding of Dutch former professional footballer Ruud Gullit. Besides its FIFA-related coaching, Team Gullit helps its players with education and gaming, and teaches them how to build a personal brand on social media.
Through this partnership, Ultimo GG will offer pro team management, player scouting and academies to their football club partners, as well offer bootcamps and training to fans. The Team Gullit talent will have the opportunity to prove their skills in esports tournaments, with prizes ranging from high-end hardware to monetary rewards.
In its future roadmap, Ultimo GG also said it wants to arrange live events in the UK in Q1 2022, open a broadcast facility in the UK and Asia in Q3 2022 and venues around the globe for esports tournaments and content creators.
“We are really excited to partner with Team Gullit,” said Ultimo GG COO Ben Husted. “Partnering with a world-class FIFA academy will help us give our various partners the best possible chance of success when it comes to player scouting, pro-team management and organisation of esports events. We look forward to collaborating on future projects with Team Gullit, and we are grateful to them for believing in our vision, spirit and endeavour.”
“Team Gullit has the ambition to become the world’s most renowned FIFA team. By partnering with Ultimo GG, we can further build on that vision,” said Corné Dubelaar, founder of Team Gullit.
“Ultimo GG focuses on developing esports for their partnered professional football clubs, and we can support them by offering world-class scouting, training, and coaching. Over the past couple of years, we have won several major titles in FIFA, and we will be helping Ultimo and the partnered football clubs to find their way to success as well.”
Ultimo also has a partnership with Birmingham City FC, where it assembled a new esports team for the club, hosts tournaments, events and boot camps.
In July 2021, Ultimo GG sent the first ever NFT into space along with their ULTGG crypto tokens.
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
