As each week passes, we are seeing more footballers and sports stars crossover into the world of esports and gaming.
Last month, Everton’s Dominic Calvert-Lewin and Man United’s Harry Maguire joined new UK esports org Semper Fortis as ambassadors. David Beckham recently talked about the launch of Guild Esports’ academy. And last year, Dele Alli joined Excel Esports.
Now Chelsea FC and England international footballer Mason Mount has been announced as the first official brand Ambassador for Combat Gaming, an entertainment, gaming and media company which organises celebrity gaming events.
The company is owned by 38 Entertainment Group, which is also the parent of Gareth Bale’s Ellevens Esports.
In his new role, Mason will create and front a set of new content series.
Mason will also compete in Combat Gaming’s invite-only events which pit celebrities and gamers against each other across different titles such as FIFA, Call of Duty and Fortnite. Mason is an avid gamer with a particular focus on Call of Duty: Warzone.
Mason Mount said: “Becoming an official brand ambassador with Combat Gaming means I get to take on the world’s biggest celebrities and gamers in various tournaments throughout the year.
“I’m excited to work with some cool creators and get involved in a new content series showcasing my passion for the world of online gaming.”
Jonathan Kark, CEO of Combat Gaming’s parent company 38 Entertainment Group, added: “We are delighted to welcome Mason to the Combat family. Mason is one of the most exciting football personalities on and off the pitch in the world today. His passion for gaming made this a natural fit and we are excited to have him representing our brand.”
Mason previously competed in three Combat Gaming events, across FIFA, Call of Duty and Fortnite. To date, the events have amassed more than 10m live views and featured over 150 celebrities, content creators and pro players.
Combat Gaming has plans to host multiple events until the end of 2021.
There’s more info over at combatgaming.gg
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.