Campaign launched by SAF founder to better regulate loot boxes in the UK

Callum ‘Cal’ Dornan, the CEO and founder of UK-based esports and content organisation, SAF, has launched a campaign […]

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February 19, 2024
SAF finish runners-up at FIFAe Club World Cup 2022

Image used with permission, credit to Joosep Martinson – FIFA/FIFA via Getty Images UK FIFA talent came close […]

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July 24, 2022
SAF Esports to open UK HQ after signing new pro FIFA player and performance drinks partner

UK-based esports organisation SAF (Serious About FIFA) Global Gaming will be hosting an event to mark the opening […]

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August 13, 2021
SAF Global Gaming announce FIFA esports academy and first signing

SAF (Serious About FIFA) Global Gaming have announced they are launching their own esports academy within FIFA esports.  […]

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April 21, 2021
Revolution Esports and SAF Global Gaming partner to develop UK FIFA esports talent

Update (January 2022): Revolution Esports has now dissolved and has shut down as a company, as can be […]

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January 22, 2021
Jme gets Serious about UK esports

Well well well… Boy Better Know CEO and grime artist Jamie Adenuga (aka Jme) is getting involved in […]

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September 1, 2016
'Esports won't go mainstream until teams take it seriously'

Esports will never break into the mainstream unless professional teams take competition seriously, says pro Dota 2 player […]

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November 7, 2012