Well well well… Boy Better Know CEO and grime artist Jamie Adenuga (aka Jme) is getting involved in the UK esports scene.
He’s created a new series of local gaming events called ‘Serious’ in conjunction with Gfinity and Hype Management.
The first one is the Serious Rainbow Six Siege Xbox One Tournament which will take place next week (Friday September 9th) at London’s Gfinity Arena.
Four teams will participate including Jme’s own team – Headtop – whom he describes as “seasoned vets”. Three teams have been invited, while the fourth – U4X eSports – qualified online.
The winner will take home £2,500, plus there will be official Jme merchandise and Turtle Beach Elite Pro headsets promoted on the day.
U4X’s new Rainbow Six team actually won the tournament at i58 in Birmingham last weekend, under Chaos. The team was then picked up by U4X.
Let’s all welcome the multiplay Rainbow6 champions to U4X. ?@ChaosR6s @TwBFC90 @WZKD97 @cSwhiskers @Winegum_ pic.twitter.com/O0fG7FCsO3
— U4X eSports (@U4XeSports) August 27, 2016
While Jme has been involved in gaming for quite a while now, taking part in events across the UK such as EGX, this is the first time he’s worked on his own brand of Serious eSports events.
Jme said: “I’m online murking just as much as I’m on stage, it was only a matter of time until this happened. I’ve got my team, Headtop, and we’re more than ready.”
“I’m online murking just as much as I’m on stage, it was only a matter of time until this happened. I’ve got my team, Headtop, and we’re more than ready.”
Jme
Sam Van Tilburgh, head of marketing at Gfinity added: “It’s going to be wonderful with Jme and supporting the competitive Rainbow Six community with another platform, with a twist. Bringing music and games together is something we’re keen to explore.”
The 18+ event is now sold out, so fans won’t be able to bop their heads to the beat live, but the Rainbow Six tournament will be streamed live on Friday 9th September via Gfinity’s Twitch channel and Jme’s YouTube channel.
We wonder what else Jme has lined up for esports in the future. Don’t bet on anything to do with Halo though. As Jme once said: “Everyone’s girlfriend stinks and Halo 3’s shit, big up the Gears of War mandem.”
In the past he has spoken of his time spent playing PES, Mario, House of the Dead and Pokemon, so who knows what he’s got lined up next, but it would be nice to see him announce some League of Legends and CSGO tournaments.
Let’s not speculate though – we’d suggest you just Shh Hut Yuh Muh until Jme announces the next event.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
