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Excel completes biggest FIFA esports transfer signing in history: UK player Tom Leese joins from Hashtag United as Excel announces new FIFA jersey and EE partnership, Excel also resigns Gorilla
Update (October 5th 2021): Excel has also resigned another British FIFA player, and former eWorld Cup champion, Spencer […]
September 24, 2021
Fnatic announces new crypto partner and shirt sponsor in multi-year deal worth more than £10m, with NFTs on the way
London-based esports org Fnatic has today revealed Crypto.com as its first global cryptocurrency partner in a multi-year deal […]
September 16, 2021
ESI launches directory and marketplace, connecting global brands with top names in esports: ‘Over the years, we’ve seen the same vague or outdated statistics that do not reflect the industry accurately, and we’re hoping ESI Marketplace will provide esports businesses with more reliable data’
UK-based B2B events and media company Esports Insider (ESI) has launched the ESI Directory, a global esports directory connecting […]
September 2, 2021
Irish postal service An Post gets involved in esports
Irish esports tournament organiser Legion Esports has announced a new partnership with the Irish postal service, An Post. […]
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August 9, 2021
Red Bull to join Valorant VCT EMEA as official partner with Red Bull Clutch Moments
Energy drink provider Red Bull will join the Valorants Champions Tour (VCT) EMEA as an official partner. Red […]
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July 23, 2021
Amazon’s Prime Gaming signs two-year shirt sponsorship with Stevenage FC
Prime Gaming, Amazon Prime’s destination for gamers, has today announced an exclusive two-year shirt sponsorship with EFL League […]
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July 22, 2021
Blast win a trio of trophies at new UK-based esports business awards show GameFace
Esports tournament organiser Blast won a hat trick of trophies at the inaugural GameFace Awards ceremony last week, […]
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July 21, 2021
Intel extends partnership with NSE for third consecutive year, FutureGen programme to return for 2022 (update – the new cohort of students has been announced)
Update (December 8th 2021): NSE has announced the student cohort for the 2022 Intel FutureGen programme: Original article […]
June 24, 2021
Betway x Blast Spring Games: Companies release unique Olympic-themed CSGO challenge maps on Steam after dev1ce and others go head-to-head
Online bookmaker Betway and tournament organiser Blast are challenging the esports community to claim gold with four Olympic-themed […]
June 22, 2021
Beyond NRG becomes UK’s most widely distributed gaming energy drink after reaching 375 Holland & Barrett stores, as wellness retailer adds new gaming category for the first time
Holland & Barrett has become the UK’s first general high street retailer to list an energy supplement for […]
June 21, 2021
TSM to change name to TSM FTX and open European office after signing the largest naming rights partnership in esports history in $210m deal
North American esports org TSM (Team SoloMid) have announced a $210m 10-year partnership deal split between cryptocurrency exchanges […]
June 4, 2021
Excel Esports hints at new London HQ in partner reveal
UK esports organisation Excel Esports is getting another ‘exciting London HQ’, separate to the Excel training facilities at […]
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June 1, 2021
Riot announces main partner for 12 League of Legends European Regional Leagues including UK/Nordics NLC, as well as the EU Masters, LCL and LEC
Riot Games has announced that KitKat will be a main partner across several of its League of Legends […]
May 31, 2021
Facebook Gaming terminates partner status with Jeff Leach and NitroLukeDX as sponsors drop CoD Ghost voice actor, ZombiUnicorn says they’re ‘grateful that Facebook, Activision and other companies took a stand against Leach’
Facebook Gaming has terminated its partner status contracts with both Jeff Leach and NitroLukeDX following a spat between […]
May 13, 2021
Valorant UK & Ireland Skirmish announced as Intel extends sponsorship with ESL Prem
A one-off UK & Ireland Valorant tournament has been announced, which will be operated under the ESL Premiership […]
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May 5, 2021