UK esports organisation Excel Esports has announced British FIFA star Danny Aarons has joined an official content creator.
In the role, Danny will be continuing to create and develop his content for Excel for his fanbase as well as working collaboratively with the organisation’s partnership line-up.
Danny found his love for gaming and content creation at a young age with the skateboarding game, Skate 3, before discovering FIFA.
As a gamer and a football fan, Danny would play the title casually before perfecting his skills and taking his passion for creating content to the next level, launching his career on FIFA 19 and Ultimate Team.
Today, Danny is a well-regarded content creator in the FIFA community, boasting over 5m followers across all of his social media platforms.
Best known for his dedicated FIFA content, Danny’s most popular content includes opening bronze FIFA Ultimate Team packs and creating a FIFA Ultimate Team with the help of professional football players such as Thiago Silva, Michael Owen and Michael Essien.
Danny Aarons also competed in a Sidemen charity match in 2022, alongside influential UK figures such as KSI, Niko Omilana, Mr Beast, Yung Filly, Vikkstar and more.
Danny joins Excel’s content creation roster as one of the organisation’s biggest signings to date, alongside Fortnite creator Jackson “Rezhexx” Bradbury and Valorant creator Daniela “Jupi” Gradl. Danny will work closely with Excel’s range of high-profile partners including JD Sports, EE, HSBC UK and Sony InZone to create engaging content.
Danny Aarons on joining Excel Esports
“I’m so happy to have joined Excel and I can’t wait to see where it takes me and the organisation,” Danny Aarons said.
“I like to keep my eye out on esports so I’ve known about Excel for quite some time now, but it wasn’t until they invited me on XL BootRoom Podcast that I really learned what a great organisation they are.
“I’m excited to work with my new team and Excel’s partners, especially to make content with them, I think it will bring the best out of both parties. I’ve already met some great people at Excel, but I hope we can take things to the next level in content creation!”
Excel Esports CEO Tim Reichert added: “We are thrilled to announce Danny Aarons as one of our newest content creators.
“Danny presents an exciting opportunity for us at Excel as one of the biggest FIFA content creators in the UK and boasts an extremely loyal and engaging fanbase, which we believe resonates very closely with our own.
“We look forward to working with Danny to create new and exciting content for our fans.”
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
