Subway Future Talent Series launches at Guild Esports in Shoreditch as esports project targets schools

Guild Academy players

Subway and UK organisation Guild Esports have announced the Subway Future Talent Series, a project that aims to let school children in London experience esports.

The first series will take place from December 7th to 9th 2022 at the Sky Guild Gaming Centre in Shoreditch.

This new grassroots initiative from sandwich restaurant chain Subway aims to ‘fuel the next generation of gaming stars’ and offers young students – from across Tower Hamlets, Islington and Shoreditch – the opportunity to experience the world of esports at a professional facility.

There will be six gaming sessions held across the three days, focusing on educating and training the young gamers, with Subway UK & Ireland and Guild welcoming up to 72 attendees in total from local schools.

As the official partner of Guild Academy, Subway said it hopes this is the start of more activity, as it hopes to ‘positively impact’ 1,000+ school children in 2023.

Subway will also be supporting young people’s progression with gaming bundles, so they can game from home as well as at the Guild Academy HQ.

Mays Elansari, Subway regional brand marketing director for EMEA, said: “We believe in the power of community and are committed to impacting the lives of young people through our partnership with Guild.

“As the official partner of the Guild Academy, we have long been playing a role in empowering the next generation of gamers and creating the Subway Future Talent Series is a dedicated platform to inspire future gamers to follow their dreams.”

Mays Elansari, Subway

“While their aspiration grows, we will continue to fuel them with nutritious, great-tasting food they need to reach their goals.”

Rory Moran, director of global partnerships at Guild Esports, said: “We embrace Subway’s vision to benefit the lives of young people as part of our partnership, as it aligns with our own values and beliefs on community support.

“The launch of this new initiative could not have come at a better time, giving an extra gift in the run up to Christmas to the school children in our area. We can’t wait to open our doors to them, witnessing young gamers developing new skills at our HQ, and all under the guidance of our experienced and highly-professional esports coaches and in-house talent.”

Guild Esports first announced its multi-million-pound Subway deal back in early 2021.

And one year ago, the Guild FIFA 22 Cup presented by Subway was won by Tom Sorrell from Billericay, who took home the lion’s share of a £1,800 prize pool and Golden Sub esports trophy.

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