Endpoint CeX become first UK esports team to launch a blockchain fan token, with plans to open a new team HQ in 2022

endpoint cex landmark deal

Endpoint CeX have become the first UK esports organisation to launch a fan token, in partnership with blockchain provider Chiliz.

The org have also unveiled plans to open an Endpoint HQ/office facility next year.

The ‘$ENDCEX’ fan token will launch on November 18th on the fan engagement app Socios.com, which already has a number of other sports teams and five other esports teams on board: OG, Navi, Team Heretics, Alliance and Vitality. Sports teams include Barcelona, Arsenal, PSG, Man City, the Argentina national football team and more.

Fan tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on  Socios.com.

Fans who purchase $ENDCEX fan tokens will have access to content, activations around Endpoint players, exclusive rewards from retailer CeX and the opportunity to attend events as special guests. Endpoint will also host monthly polls where their fans can vote and have a direct impact on key organisational decisions. The subject of the first poll will be announced soon. 

Endpoint extended their partnership with CeX in a landmark seven-figure deal back in March.

“Partnering with Socios on the launch of our fan token is really going to help change the way we nurture and develop UK esports, especially alongside the launch of the new Endpoint HQ in 2022.”

Peter Thompson, Endpoint CeX

Socios.com has ‘major expansion plans’ and is targeting many more fan token launches throughout the world. It has offices around the world and has opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires, with a North American office set to open soon.

Peter Thompson, COO of Endpoint CeX, said: “We are extremely pleased to bring the next level of fan engagement to our ever growing and amazing supporters. Partnering with Socios on the launch of our fan token is really going to help change the way we nurture and develop UK esports, especially alongside the launch of the new Endpoint HQ in 2022.

“We are excited to invite our fans to help shape the future of Endpoint CeX and be able to reward them in new and innovative ways.”

Frank Orchard, franchise director at CeX, added: “CeX is excited to launch our Socios Fan Token in partnership with Endpoint. This highlights our strong gaming heritage and furthers our investment in the fast growing esports arena.”

Alexandre Dreyfus, CEO of Chiliz and Socios.com, commented: “We’re delighted to welcome Endpoint CeX to Socios.com as our sixth partner in esports and the first from the UK. We’re fully committed to creating amazing opportunities for Endpoint CeX fans around the world and look forward to revealing more about this partnership – including details on the groundbreaking first poll soon.”

A few days ago, Endpoint won their eighth CSGO ESL Premiership after going unbeaten in the Autumn 2021 season.

Last month, fellow UK-based org Fnatic announced a new crypto partner and shirt sponsor in multi-year deal worth more than £10m, with NFTs on the way.

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