Endpoint CeX have become the first UK esports organisation to launch a fan token, in partnership with blockchain provider Chiliz.
The org have also unveiled plans to open an Endpoint HQ/office facility next year.
The ‘$ENDCEX’ fan token will launch on November 18th on the fan engagement app Socios.com, which already has a number of other sports teams and five other esports teams on board: OG, Navi, Team Heretics, Alliance and Vitality. Sports teams include Barcelona, Arsenal, PSG, Man City, the Argentina national football team and more.
Fan tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.
Fans who purchase $ENDCEX fan tokens will have access to content, activations around Endpoint players, exclusive rewards from retailer CeX and the opportunity to attend events as special guests. Endpoint will also host monthly polls where their fans can vote and have a direct impact on key organisational decisions. The subject of the first poll will be announced soon.
Endpoint extended their partnership with CeX in a landmark seven-figure deal back in March.
“Partnering with Socios on the launch of our fan token is really going to help change the way we nurture and develop UK esports, especially alongside the launch of the new Endpoint HQ in 2022.”
Peter Thompson, Endpoint CeX
Socios.com has ‘major expansion plans’ and is targeting many more fan token launches throughout the world. It has offices around the world and has opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires, with a North American office set to open soon.
Peter Thompson, COO of Endpoint CeX, said: “We are extremely pleased to bring the next level of fan engagement to our ever growing and amazing supporters. Partnering with Socios on the launch of our fan token is really going to help change the way we nurture and develop UK esports, especially alongside the launch of the new Endpoint HQ in 2022.
“We are excited to invite our fans to help shape the future of Endpoint CeX and be able to reward them in new and innovative ways.”
Frank Orchard, franchise director at CeX, added: “CeX is excited to launch our Socios Fan Token in partnership with Endpoint. This highlights our strong gaming heritage and furthers our investment in the fast growing esports arena.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, commented: “We’re delighted to welcome Endpoint CeX to Socios.com as our sixth partner in esports and the first from the UK. We’re fully committed to creating amazing opportunities for Endpoint CeX fans around the world and look forward to revealing more about this partnership – including details on the groundbreaking first poll soon.”
A few days ago, Endpoint won their eighth CSGO ESL Premiership after going unbeaten in the Autumn 2021 season.
Last month, fellow UK-based org Fnatic announced a new crypto partner and shirt sponsor in multi-year deal worth more than £10m, with NFTs on the way.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
