UK esports organisation Semper Fortis has rebranded its Rocket League side Top Blokes to ‘SMPR’, a new moniker that aims to bring the team closer to its ownership.
The SMPR brand will serve as the official arm for Semper Fortis Esports, with all its teams adopting and playing under this identity in the future.
It comes after a successful RLCS season for the UK Rocket League team, which placed 3rd-4th in the RLCS European Championship. They’re ranked third in Europe and sixth globally.
The side recently decided to kick UK player Jack ‘FlamE’ Pearton and are yet to announce their third player.
Kevin Soltani, CEO of Semper Fortis Esports, commented: “The name SMPR esports, abbreviated from Semper, gives our teams a new identity which is to define ourselves as ‘always esports’.
“Our newly defined identity is a statement of intent across our teams: we’re not just here for a good time, we are here to take over. Ultimately, the versatility of this new brand also allows us to create a more inclusive look to our teams as we grow and look to dominate the space.”
Based in Sheffield, Semper Fortis Esports bills itself as a ‘multi-operational esports organisation focusing on establishing esports teams, forming brand and technology partnerships, and providing business-to-business advisory services’.
Semper Fortis acquired the Top Blokes team in March this year, anonymously backing the team under their original Top Blokes name, before eventually revealing the Semper Fortis brand in April.
The organisation, founded by Atari co-founder Nolan Bushnell and former Football League chairman Keith Harrison, recently announced British professional footballers Dominic Calvert-Lewin and Harry Maguire as Semper Fortis brand ambassadors.
In April, the organisation became publicly listed on the Aquis Stock Exchange (AQSE) in London. The org raised approximately £2.5m in capital to pursue its organisation’s objectives.