British racing brand McLaren and PC hardware brand Logitech G have today announced a new look to the G Challenge sim racing competition, with F1 driver and streamer Lando Norris (pictured) leading the charge.
The official 2021 Logitech McLaren G Challenge racing season will start on July 1st and feature several new additions and challenges. The tournament will expand to include three divisions: Open Wheel, Stock Car and Sport Car Racing.
In this fourth year, G Challenge will be played on the iRacing and Assetto Corsa Competizione games, and will culminate with a grand final on January 15th 2022, in Las Vegas.
In celebration of this year’s new look, Logitech G and McLaren will also host a celebrity Pro-Am race on July 7th, where celebrities will form two teams to compete in a Stock Car and Open Wheel race.
“G Challenge is in a class of its own, delivering an opportunity for amateur drivers and motorsports enthusiasts to compete and race like professionals. We look forward to another year of excitement and fun, building McLaren’s presence in this space.”
Lindsey Eckhouse, McLaren Racing
American racing driver William Byron and British McLaren Formula 1 driver Lando Norris will captain and draft their respective teams.
Additional celebrities include rapper, singer, and songwriter A$AP Ferg, Arrow McLaren SP racing driver Felix Rosenqvist, American race car driver and NASCAR pit reporter Parker Kligerman and Indianapolis 500 Champion from Brazil, Tony Kanaan.
Late last year, Lando Norris set up a new esports and gaming content team called Quadrant.
Lindsey Eckhouse, director of licensing, ecommerce and esports at McLaren Racing, said: “McLaren Racing embraced the Logitech McLaren G Challenge as a way to keep racing fans entertained, but we quickly realised it was an opportunity to collaborate with Logitech G in an industry that continues to explode.
“G Challenge is in a class of its own, delivering an opportunity for amateur drivers and motorsports enthusiasts to compete and race like professionals. We look forward to another year of excitement and fun, building McLaren’s presence in this space.”
Jim Hoey, Head of G Challenge at Logitech G, added: “The success of Logitech McLaren G Challenge 2020 was underscored by an effort to continue entertaining motorsport fans, even during the global pandemic. This year we will return with new formats, multiple game titles and a monthly schedule of broadcasted races that will continue to excite race fans around the world.”
Registration for the online qualifiers for the Logitech McLaren G Challenge 2021 are open now at LogitechGChallenge.com.
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
