Lando Norris sets up new esports and gaming content team Quadrant

lando norris quadrant

British F1 driver Lando Norris has launched his own esports and content creation team, known as Quadrant.

The 20-year-old has made a big impact in recent years both on the track and in the gaming space, having grown his Twitch following to some 679,000 Twitch followers.

Lando has made a name for himself racing for McLaren and also taking part in esports and sim racing activities this year, including the F1 Virtual Grand Prix Series.

He made the Quadrant reveal live on stream, followed by some fun community games.

“We are here today launching Quadrant – and Quadrant is my dream. It’s something I’ve been working on for quite some time and I’m super excited to launch it.

“It’s effectively an esports team, but so much more at the same time. We’re gonna be doing four things [hence the name Quadrant] – gaming, content, apparel and racing. I’m very proud of what we’ve done and what we’ve created. There will be a lot of fun and a lot of laughs.”

Quadrant is formed of Lando and four others: Aarav ‘Aarava’ Amin, Steve ‘Super GT’ Alvarez Brown, Niran ‘FNG’ Yesufu and Maria ‘RiaBish’ Bish.

Quadrant’s first video can be found here:

Some esports like F1 have enjoyed a rise in viewership this year and more play-from-home tournaments and online esports shows, in light of the Covid-19 pandemic and more people staying at home.

Many believe that awareness of esports will rise, streaming audiences will increase and the industry will further innovate following the pandemic.

Further reading: 80% of esports execs say the industry will come back stronger following Covid-19

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