Red Bull is planning on opening its own esports space in London – and it’s looking for someone to manage it.
The energy drinks brand has posted a job ad on its website looking for a full-time esports studio manager.
The ad mentions a ‘Gaming Sphere’ which hopes to become ‘the home of gaming and esports in the UK’.
The job description reads: “To enhance the credibility of Red Bull within the world of gaming and esports. To create the Gaming Sphere as the home of gaming and esports in the UK, building a core community of gamers, fans, publishers, partners and influencers within it.
“To inspire, enable, challenge and encourage consumers within esports and gaming by delivering consistent activations, community engagement and unique activities. To identify new opportunities within esports which we are not currently active in.”
“[We want] to create the Gaming Sphere as the home of gaming and esports in the UK, building a core community of gamers, fans, publishers, partners and influencers within it.”
It’s not yet been revealed whereabouts the studio is in London or what it will host, but the quotes above imply it will feature tournaments, streamer sessions and other community activities.
Red Bull has been involved in esports for some time now. It has sponsored players such as League of Legends’ xPeke, tried fielding its own team in the Challenger Series and has held tournaments including the Red Bull 5G and Red Bull Battlegrounds. It also produces a swathe of esports content via its Red Bull Esports brand.
It’s the latest esports development in London, following plans for a separate ‘Colosseum-like’ esports arena in East London, Cloud9’s London Spitfire Overwatch League team, the Gfinity Elite Series and the ECS CSGO finals which take place at Wembley’s SSE Arena.
Red Bull employs more than 11,500 people in over 171 countries, and sells more than six billion cans a year.
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
