Well-known esports organisation Fnatic has opened its own pop-up shop’ – known as the BUNKR – in time for Christmas.
Located at 28 Redchurch Street, Fnatic says it’s the ‘world’s first esports concept store’.
The 1,400 sq ft space contains ESL and Fnatic-branded clothing, new Fnatic Gear PC accessories, product demos and player meet and greets. Visitors can also meet YouTubers and Twitch streamers such as CooLifeGame, Mrtweeday and SacKzi.
The BUNKR is open seven days a week from 11am to 7pm until December 23rd.
Fnatic also announced their latest League of Legends roster from the BUNKR yesterday evening: sOAZ, Amazing, Caps, Rekkles and Jesiz.
“Fnatic’s BUNKR is the very first esports-themed physical outlet where visitors can test and purchase the latest equipment, watch tournaments, meet players and interact with other esports enthusiasts,” said Sam Matthews, founder of Fnatic.
“We’re excited to see the continued growth and enthusiasm around esports and believe BUNKR is another step toward Fnatic’s mission in integrating esports into mainstream popular culture.”
The BUNKR will also be hosting esports tournament screenings, including Overwatch at Dreamhack (December 7th to 8th), the DotA 2 Boston Major (December 7th to 10th) and the ECS finals (December 9th to 11th).
The store will also feature its own bar, DJ booth and virtual reality room featuring the HTC Vive VR headset.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.