Belong
GAME wants to 'accelerate' the roll-out of more Belong stores
Retailer GAME has been pleased with its first few Belong competitive gaming centres, and wants to speed up the […]
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June 30, 2017GAME Belong announce £2,500 League of Legends & £3,000 Overwatch tournaments
Retailer GAME has announced its new wave of Belong Arena Clash grassroots esports tournaments. It’s moving into League […]
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June 13, 2017Manchester Swarm win first GAME Belong Arena Clash
Manchester Swarm have won the inaugural GAME Belong Arena Clash Call of Duty tournament. They beat the Bristol Smugglers […]
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April 9, 2017GAME is making custom esports jerseys for its regional Tribe teams
Retailer GAME has teamed up with jersey design and production company Raven to make custom jerseys for its […]
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March 24, 2017GAME announces regional teams and 'Tribes' for its first Belong Arena Clash esports tournament
GAME has revealed the regional team names and tribe crests for its Belong competitive gaming stores. It has […]
March 15, 2017GAME Belong stores to host UK esports tournaments with prize pools
GAME has announced its first nationwide UK esports tournament which will take place in its new Belong competitive […]
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March 7, 2017Interview: Craig "Wizzo" Fletcher on GAME BELONG store strategy & Twitch broadcast studio
We sit down with Multiplay founder Craig “Wizzo” Fletcher to discuss the plans around GAME’s new BELONG competitive […]
December 23, 2016GAME is charging customers £5 to £8 an hour to rent out its new 'Belong' competitive gaming areas
Earlier this month GAME revealed a new series of competitive gaming focused stores known as ‘BELONG’. It’s opened seven […]
December 22, 2016GAME opens 7 new 'Belong' stores with competitive gaming zones inspired by Multiplay Insomnia
UK retail chain GAME has taken another step towards esports with a new chain of ‘Belong’ competitive gaming stores. […]
December 15, 2016