Category Archives: Industry

Fnatic sign exclusive streaming partnership with Twitch, extend JW & KRiMZ contracts

February 3rd, 2019
Fnatic sign exclusive streaming partnership with Twitch, extend JW & KRiMZ contracts
UK-based esports organisation Fnatic have struck a streaming partnership with Twitch, which will see their pro players stream exclusively through the platform. The org said that fans will have the opportunity to 'interact more closely with their favourite players and look forward to live shows, exclusive product drops and giveaways'. Fnatic's most recent stream went…
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‘Gamers perfect candidates for British military’ – UK’s first pro gamer Sujoy Roy reacts to ad campaign targeting ‘binge gamers’

January 7th, 2019
‘Gamers perfect candidates for British military’ – UK’s first pro gamer Sujoy Roy reacts to ad campaign targeting ‘binge gamers’
Sujoy Roy, the UK's first pro gamer, has commented on the British Army's new recruitment campaign targeting young people including gamers. Ad agency Karmarama produced videos and outdoor ads which mention 'snow flakes', 'me me me millennials', 'phone zombies', 'selfie addicts', 'binge gamers' and more. While some have criticised the campaign for using demeaning terms, others…
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The Government is looking into the ‘enormous potential’ for esports in the UK as part of a new DCMS inquiry

December 10th, 2018
The Government is looking into the ‘enormous potential’ for esports in the UK as part of a new DCMS inquiry
The Department for Digital, Culture, Media & Sport (DCMS) has formed a Committee to explore the potential for esports in the UK, among other tech trends. The inquiry will also examine the growth of 'immersive and addictive' technologies. Specifically, the DCMS Committee will look at the impact virtual reality (VR) and augmented reality (AR) could have…
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