Category Archives: Industry

‘Gamers perfect candidates for British military’ – UK’s first pro gamer Sujoy Roy reacts to ad campaign targeting ‘binge gamers’

Sujoy Roy, the UK's first pro gamer, has commented on the British Army's new recruitment campaign targeting young people including gamers. Ad agency Karmarama produced videos and outdoor ads which mention 'snow flakes', 'me me me millennials', 'phone zombies', 'selfie addicts', 'binge gamers' and more. While some have criticised the campaign for using demeaning terms, others…
Read more

The Government is looking into the ‘enormous potential’ for esports in the UK as part of a new DCMS inquiry

The Department for Digital, Culture, Media & Sport (DCMS) has formed a Committee to explore the potential for esports in the UK, among other tech trends. The inquiry will also examine the growth of 'immersive and addictive' technologies. Specifically, the DCMS Committee will look at the impact virtual reality (VR) and augmented reality (AR) could have…
Read more

GAME reveals new Player1 Events brand to replace Multiplay as esports revenues rise

GAME has revealed a new branding for its esports and events division. The retailer purchased Multiplay, the company behind the Insomnia Gaming Festival, back in 2015 for £20m. This time last year, GAME sold the Multiplay Digital hosting division to game dev engine provider Unity, but retained its esports/events activities and infrastructure. Now it is starting to roll…
Read more

Esports Awards 2018: All the winners listed

The esports industry gathered last night for the third Esports Awards at The Brewery in London. Hosted by Eefje "Sjokz" Depoortere, Alex "Goldenboy" Mendez, Adam Savage and Lottie Van Praag, the night saw awards presented by industry stars including Trevor "Quickshot" Henry, Ali-A, Vikkstarr123, Frankie Ward and Two Angry Gamers. More than 3.3m community votes…
Read more