In this special series of articles, Esports News UK’s coverage of the Blast Premier Spring Final 2024 is in collaboration with the betting partner GGBET UK
UK snack food brand Pot Noodle is sponsoring a major esports tournament in the UK this week – the Counter-Strike Blast Premier Spring Final 2024.
Update: It’s also teaming up with London-headquartered Fnatic (more on that further in this article).
Blast is partnering with Pot Noodle owner Unilever to bring one of its biggest food brands in the country to the forefront of esports as part of the Counter-Strike tournament from June 12th to 16th 2024.
As an event partner, Pot Noodle will be featured across the UK’s headline Counter-Strike event, through both digital and physical branding and broadcast integration – bringing Pot Noodle closer to Blast fans around the world watching from 150+ territories and in 28 languages.
Fans can also expect a bespoke content piece that will be featured across the Blast global broadcast channels, as well as an online giveaways where Pot Noodle will be giving the gaming community a chance to win prizes.
For fans attending all three days of Counter-Strike action at the Ovo Arena Wembley, Pot Noodle will be on-site activating with attendees from their booth. The snack brand will also feature on the in-arena advertising screens and branding.
“Our brand has always been about quick, easy, and delicious moments that provide satisfaction, and we see a natural synergy with the fast-paced and exciting world of esports. We can’t wait to bring fun and flavour to the fans both at the event and online.”
Amanpreet Singh, Unilever
UK Vitality player Mezii even signed a fan’s Pot Noodle at the Blast Premier Spring Final.
Alexander Lewin, SVP of Commercial Revenue for Blast, said: “Blast has been collaborating with iconic brands for nearly four years and we’re excited to welcome a powerhouse of the snack world in Pot Noodle. 2024 is shaping up to be a historic year for London and the UK with an incredible amount of esports activity and arena events taking place.
“We are thrilled to welcome the return of top-level Counter-Strike and we can’t wait for fans to see what Pot Noodle has to offer both on-site at their booth and online through our global broadcast.”
Amanpreet Singh, Global Brand Partnerships lead for Gaming at Unilever, added: “Gaming is fast becoming the epicentre of culture, community and commerce and we are thrilled to partner with Blast for the Premier Spring Final in London.
“Our brand has always been about quick, easy, and delicious moments that provide satisfaction, and we see a natural synergy with the fast-paced and exciting world of esports. We can’t wait to bring fun and flavour to the fans both at the event and online.”
The Blast Premier Spring Final gets underway on the Wednesday June 12th 2024, with eight of Counter-Strike’s best teams descending on the UK’s capital to battle for a total prize pool of $425,000. The winning team will qualify for the Blast Premier World Final later this year.
Participating teams include Astralis, Faze Clan, G2 Esports, Natus Vincere, Saw, Virtus.pro, Team Spirit and Team Vitality.
Pot Noodle also partners with Fnatic
Fnatic, the London-based esports organisation, have also announced a partnership with Pot Noodle at the Blast Spring Finals in Wembley. The collaboration marks the start of a relationship between the two brands, pairing noodle snacks with the gaming community.
As part of the deal, Fnatic and Pot Noodle have a booth together at the Ovo Arena Wembley. The booth will play host to meet and greets from Counter-Strike legend, Get_Right, as well as chances for fans to win prizes from 1v1 CS2 tournaments, and from the Pot Noodle Slurp Machine.
Live coverage of the booth activities and appearances from Get_Right can be found across Fnatic and Pot Noodle social channels.
Fnatic CEO, Sam Mathews, said: “Fnatic is thrilled to partner with Pot Noodle for an exciting booth activation at the Blast Spring Finals. This collaboration marks an exciting venture for both brands, blending Fnatic’s gaming prowess with Pot Noodle’s beloved noodles. Fans can look forward to an exciting experience that highlights the connection between gaming and quick, delicious meals.”
Amanpreet Singh, Global Media Innovation & Brand Partnerships Lead, Unilever, added: “Gaming is fast becoming the epicentre of culture, community and commerce and we are thrilled to partner with Fnatic for the Blast Premier Spring Final in London.
“Fnatic is a reputed brand in esports and this association with our iconic British snack Pot Noodle helps us connect with gaming audiences authentically, bringing value to their gaming lifestyle. We can’t wait to bring fun and flavour to the fans both at the event and online working together.”
There’s more info at potnoodle.com/refuel-with-Pot-Noodle.html
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
