London-based esports organisation Tundra Esports has made a string of signings over the past few days, including its first content creators.
The signing of new talent has grown Tundra’s reach by 81% to 2.9m and will allow the team to generate more content across multiple games.
First up, the org has signed Jorhdys, a Scottish Rocket League and Valorant content creator who has a combined social following of more than 50,000.
Tundra made the announcement in trademark Danny Lopez style, after bringing him on board as director of marketing and content to Tundra last month.
“Jorhdys will add a new dimension to our content output at Tundra,” said Danny Lopez. “We want to create content that goes head to head with the tier 1’s of this world and even turns heads outside of esports. Audience growth and engagement is a key short term goal for us too, so by getting more content creators on board, we can make this goal a reality.”
Jorhdys added: “I’m really excited to be signing with Tundra. It’ll be my first real experience working with an organisation that has a lot of ambition and positive attitude towards creativity and growing together. I’m looking forward to all the things Tundra has planned going into the future and I hope that it will be a great chapter in my streaming career.”
Joining Jorhdys is Luke Dutch, another UK streamer as announced below:
He has 575,000 followers across Twitch, YouTube and TikTok, and is known for his ‘Scouser does GTA’ series.
Luke created some interesting headlines in mainstream media last year when the 6ft 5″ streamer received Pizza Hut UK’s largest-ever pizza – the same height as him.
And lastly, Zachariah ‘Pinq’ Siddall, a pro Fortnite esports player from the UK, has joined Tundra’s ranks.
Pinq is currently ranked second in the UK and 15th in EU, and Pinq was previously signed to another UK org, Rix.GG.
“Pinq fits perfectly with our vision for Fortnite” says Anthony Graham, director of esports and operations at Tundra. “He combines high energy and raw talent and it comes through in his recent performances in Cash Cups and other Fortnite tournaments.”
“I’m really excited to be signing with Tundra,” Pinq added. “Already briefly working with the organisation, it’s clear they are incredibly ambitious while still wanting to foster a positive attitude towards creativity and growing together. I’m looking forward to all the things Tundra have planned going into the future and I hope that it will be a great chapter in my career.”
The signing of Pinq comes just two months after Tundra’s signing of Harry ‘Veno’ Pearson, whose performance in recent Duos Cash Cups saw him notch a top five finish in his most recent tournament.
It seems Danny Lopez is on a mission to turn esports players into actors.
Tundra us due to announce another content creator to its ranks later this week, so we look forward to seeing their acting debut too.
Update: Another content creator that’s joined is Fortnite-focused Motor:
Derman ‘Motor’ Ozdemir used to be a Turkish Fortnite pro and is now a content creator for the battle royale game, boasting more than half a million followers across Twitch, Twitter and YouTube.
Motor will be joining Tundra primarily as a content creator for Fortnite, working alongside new singing Pinq and current player Veno.
Another update (May 13th 2022): Tundra have signed a deal with UK Fortnite creator, Archie ‘Archie’ King. Archie will be the fourth Fortnite player/creator to sign with Tundra, following in Veno’s, Motor’s and Pinq’s footsteps.
Archie is an English Twitch streamer and content creator, with nearly 50,000 followers on the streaming platform, and nearly 40,000 followers on TikTok. Archie already collaborated with Veno earlier this year, getting a huge Twitch audience as well as getting some TikTok content for Archie’s channel.
Tundra signed their first ambassador last year with British grime artist P Money, and first content creators, FIFA players Ranners and SebFUT.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
