UK esports organisation Excel Esports is getting another ‘exciting London HQ’, separate to the Excel training facilities at Twickenham Stadium.
The hint was made during a partnership announcement with AndaSeat, which has become the official gaming chair supplier for Excel’s LEC team and BTXL team in the NLC.
AndaSeat chairs and gaming desks will be provided for Excel’s training facilities at Twickenham, its LEC Berlin gaming house and ‘another exciting London HQ that will be revealed soon’, and will help support the players’ training regimes.
Excel and AndaSeat will also be developing a co-branded Excel gaming chair and co-branded desk, with fans able to purchase these and other AndaSeat products on the XL.gg website in the near future.
AndaSeat has been developing gaming seats since 2007. After 10 years of studying and research, the AD+ Design was invented, which focuses on the design of the chair, the chair’s manufacturing, the users’ postures and motions, as well as the distance and space between the human body and each part of the chair. This is designed to improve the gamer’s posture, taking the burden off their back and delivering comfort for long gaming sessions.
“The use of AndaSeat’s AD+ Design technology within our players’ chairs and desks will be extremely beneficial during our training regime leading up to the LEC Spring Split.”
Fabian Broich, Excel Esports
Excel players are provided with a performance programme that incorporates physical and psychological training, spearheaded by the team’s head of performance Fabian Broich and performance managers Simon Bayer and Ewen Bufton.
The partnership follows Excel’s brand update last year and its belief in ‘the Power of Better’.
Fabian Broich, head of performance at Excel, said: “Excel recently released a whitepaper called ‘Gaming for Better’ which identifies that one of the five common injuries that gamers experience is lower back pain. Sitting in a chair and gaming for long periods of time can result in this pain and can have a severe impact on a professional gamer’s wellbeing and physical health, which is vital to performance in gaming.
“The partnership with AndaSeat allows us to utilise their AD+ Design seat designs, to improve our player’s postures as well as taking the burden off their back, while still delivering quality performances during long and hard gaming sessions. The use of this technology within our players’ chairs and desks will be extremely beneficial during our training regime leading up to the LEC Spring Split.”
Zhou Lin, CEO and founder of AndaSeat, commented: “We are very proud to be announcing our partnership with Excel Esports. At AndaSeat, we believe that our products should be created and developed ‘by the best for the best’, which is why we have decided to exclusively collaborate with Excel for their League of Legends team with our chairs and desks.
“Using our AD+ Design technology we can help Excel ensure their player’s health and comfort through their long training sessions and tournaments, and help them have the ultimate user experience.”
In other League of Legends esports partnership news, Riot recently announced the main partner for 12 League of Legends European Regional Leagues including UK/Nordics NLC, as well as the EU Masters, LCL and LEC.
Related interview: Excel’s Fabian Broich reflects on Fnatic ending the team’s 4-win streak and their togetherness in the first half of LEC Spring 2021
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
