London is set to host a new three-day esports festival known as Stack Fest, which will take place at the Here East complex in September 2021.
Stack Fest will encompass three streams across three days. Day 1 (September 9th) whill host ‘Esports Ambition’, designed for those working within the esports and games industry and B2B markets.
Talent Aspiration (September 10th), led by Education Partner Staffordshire University London, is for those who want to build a career from their passion for games. And Player Action (September 11th) on the final day is dedicated to fandom, which will bring together pro teams, players, fans, meet and greets and host the new Stack Fest Ulti Cup tournament.
Stack Fest promises to feature ‘well-known esports and games brands, pro teams and athletes, higher education agents, along with the fan community’ over the three days.
“The community that we’ve built at Here East has seen Queen Elizabeth Olympic Park become the UK’s fastest-growing esports cluster. Stack Fest will see us bring live esports activation on site and work with our tenants, as well as a wide section of the esports community, to create a truly unique and exciting event.”
Gavin Poole, Here East
Tickets have now been released for the Esports Ambition day one, with ticketing on other days to follow. Tickets for that day cost £195, while students will have the option to buy tickets for day two and three for £10 each.
Located at Queen Elizabeth Olympic Park, Here East is home to over 4,500 academics and innovators, and is designed to foster collaboration, with tenants including the likes of BT Sport, Sports Interactive, Ford Europe, UCL Bartlett School of Architecture and FIIT. Plexal’s co-working space is located at the heart of the campus and connects startups with academia, government, investors and more.
Gavin Poole, CEO of Here East, said: “The community that we’ve built at Here East has seen Queen Elizabeth Olympic Park become the UK’s fastest-growing esports cluster. Stack Fest will see us bring live esports activation on site and work with our tenants, as well as a wide section of the esports community, to create a truly unique and exciting event.”
Stack Fest has been produced and designed by live experience specialists Holland Alexander. The team have been producing sport and game audience events since 2005 including major events at the US game destinations of GDC and E3 and on UK shores at Develop and Leamington Spa’s Interactive Futures.
For more info and tickets, visit www.stack-fest.com
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
