UK esports organisation Demise have announced that Kappa will become the team’s official kit supplier, with both organisations agreeing to a multi-year contract.
The partnership was brokered by sports sponsorship agency Van Hawke Sports and will see apparel company Kappa supply kits to Demise’s esports teams from August onwards.
Kappa continues to expand and grow in line with its long-term goal of being a key player in the esports scene. Founded in Turin in 1967, Kappa’s iconic logo of a silhouette of a boy and girl sitting back to back is known around the world.
Kappa is worn by professional sports clubs including SSC Napoli, Real Betis and AS Monaco, as well as other esports teams like Vexed and Diabolus.
Oliver Lumsden, founder and co-owner of Demise, said: “Kappa have always been a prominent brand within the sports industry and it’s fantastic to get the opportunity to work with them as our new kit supplier.”
Dave Bandell, Kappa UK sales manager, added: “We are delighted to become the apparel partner for Demise. Having met the guys it was clear they share the same ambitions as us in the esport arena and we welcome them to our growing stable of teams. We look forward to a successful partnership.’’
Van Hawke Sports, CEO, Sunny Singh commented: “We are pleased to have assisted both Kappa and Demise with this agreement. The Kappa brand is quickly becoming synonymous with the esports sector, and their latest partnership with team Demise demonstrates the ongoing transition of non-endemic brands venturing further into this space.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
