Home News Fnatic unveil new look for 2020

Fnatic unveil new look for 2020

London-based esports giant Fnatic have revealed a fresh new logo and revamped brand identity.

The organisation have tweaked the colours in their black and orange styling, opting for a deeper red in favour of the lighter orange.

Fnatic also showed off their new jersey, the Fnatic 2020 Alpha, in a hype video:

The jersey is priced at £49.99 and available for fans to purchase on the Fnatic website.

Sam Mathews, Fnatic founder and CEO, said:

“After 15 years, we’re onto a new decade and with it an update to our identity and our purpose as a business.”

Sam Mathews, Fnatic

“I’m so incredibly proud of the team who worked tirelessly and flawlessly to pull this together in the last months.”

Fnatic added in a statement on its website: “It’s time to refine and update our identity and our purpose. To take us into a new decade, a new iteration of Fnatic in more than just colour and form. It’s time to sharpen up and evolve. Together, we will aspire to inspire a new generation.

“We will seek out, the rising, the upcoming and beyond; we will level-up our talent from zero to hero, and amplify them, to their rightful place as the stars of tomorrow.”

Fnatic joins other teams who have announced a redesign over the past few months, including Endpoint, Mad Lions, Evil Geniuses, NRG, North, LGD and more.

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