London-based esports giant Fnatic have revealed a fresh new logo and revamped brand identity.
The organisation have tweaked the colours in their black and orange styling, opting for a deeper red in favour of the lighter orange.
Fnatic also showed off their new jersey, the Fnatic 2020 Alpha, in a hype video:
The jersey is priced at £49.99 and available for fans to purchase on the Fnatic website.
Sam Mathews, Fnatic founder and CEO, said:
“After 15 years, we’re onto a new decade and with it an update to our identity and our purpose as a business.”
Sam Mathews, Fnatic
“I’m so incredibly proud of the team who worked tirelessly and flawlessly to pull this together in the last months.”
Fnatic added in a statement on its website: “It’s time to refine and update our identity and our purpose. To take us into a new decade, a new iteration of Fnatic in more than just colour and form. It’s time to sharpen up and evolve. Together, we will aspire to inspire a new generation.
“We will seek out, the rising, the upcoming and beyond; we will level-up our talent from zero to hero, and amplify them, to their rightful place as the stars of tomorrow.”
Fnatic joins other teams who have announced a redesign over the past few months, including Endpoint, Mad Lions, Evil Geniuses, NRG, North, LGD and more.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
