UK-based esports organisation Excel Esports, who take part in the League of Legends European Championship (LEC), have appointed Fabian Broich as their head of performance for the 2020 season.
Fabian comes from a mixed traditional sports and esports background, boasting an M.Sc. in Psychology in Sport and Exercise, as well as time working as a sports psychologist with both professional football players and top flight European League of Legends rosters.
Excel believes that Fabian’s breadth in experience will help them take ‘bold steps’ in the evolution of esports player development and consequently spur the growth of British esports talent with it.
This off-season, Fabian will be developing a new performance strategy for Excel, with pre-season training taking place at Excel’s London-based HQ ahead of the 2020 LEC season.
Fabian Broich said: “I am excited to create a new holistic, professional performance environment at Excel. We all want to work together as an organisation, on solidifying a great long term vision for the team.”
“I look forwards to finding unique ways to improve performance, well-being and creating the best possible environment for development.”
Fabian Broich, Excel Esports
Excel will hope that their recent new appointments, including the likes of Fabian and new Excel head coach YoungBuck, will help them have a more successful third season in the LEC, after two disappointing attempts so far.
Grant Rousseau, head of operations at Excel, added: “By bringing Fabian onboard, we hope this shows the League of Legends community how much of a commitment we are making at Excel, to the holistic development of
our players. We want them to grow not only as professional League of Legends players, but also as athletes and as people. I can’t wait to start working with Fabian.”
Kieran Holmes-Darby, CEO of Excel Esports, commented: “At Excel, we’ve always wanted to be bold and break new ground in the esports industry. Moving forwards we’re looking to bring more and more innovative individuals into Excel like Fabian, in the hope that we can revolutionise the way things are done, whilst never losing sight of our roots in the UK.”
Excel turn five years old
The news comes as Excel Esports celebrate their fifth anniversary.
5 years ago Excel Esports was started in a great British pub without a home, team or a community.
We’ve come so far in 5 years, but there is so much more we want to achieve and know that our awesome community will support us every step of the way!
???? Cheers#ThriveTogether pic.twitter.com/xV84HrznZm
— Excel Esports (@EXCEL) November 21, 2019
My baby @EXCEL is officially 5 years old & we have been a part of the @LEC for 1 whole year now! I wanted to reflect on the past year & celebrate how far we have come in such a short amount of time. In the next few years, we’re gonna change the game forever. #ThriveTogether pic.twitter.com/fZ3YLR802c
— Kieran Holmes-Darby (@KieranHDarby) November 22, 2019

Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.