Esports tournament organiser Gfinity has revealed a couple of new changes heading into the new Elite Series season, including a different title for its current CEO.
New team joins
Spanish organisation ASUS ROG Army has joined the Elite Series Delivered by Domino’s.
The ROG Army will become a part of the Gfinity Elite Series from Season 4, which starts in October.
Formed in 2016, ASUS ROG Army will now will battle it out against nine other teams in the Elite Series in FIFA, Rocket League and Street Fighter.
They have a newly created FIFA team that includes veteran Fernando “Ferperry” Martínez who qualified for the eWorld Cup playoffs. The team have also achieved first place in both the Moche XL Esports Lisboa PS4 tournament and LVP Division De Honor Season 11.
Ruben Ripoll, esports director at ASUS ROG, said: “We are extremely excited to join the Gfinity Elite Series. The tournament has already proved itself to be one of the best in the world and we look forward to taking part and ultimately coming out on top.”
The news comes as Gfinity makes an addition to its board. John Clarke, who recently held senior positions at Heineken and Lagunitas Brewing Company, has joined the Board of Directors as a Non-Executive Director.
John is a communications specialist, having held the position of head of global communications at Heineken and others.
Gfinity has also announced that CEO Neville Upton will drop his CEO title and remain engaged with the business as founder and president.
Instead, Garry Cook (who joined as executive chairman in May) and Graham Wallace (who was appointed global COO and executive director in July), will now assume day-to-day responsibilities of the CEO.
Garry Cook commented: “I am delighted to welcome John to the Gfinity board. His consumer communication and commercial expertise will prove invaluable to the next phase of Gfinity’s growth.”
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.