Drinks brand Mountain Dew has teamed up with Rocket League to create a new tournament for amateur gamers in the UK and other parts of Europe.
The new Game Fuel League aims to help amateur gamers go pro.
Having launched on July 14th, the online tournament is taking place in the UK, Denmark, Switzerland and the Netherlands.
Amateur teams of three from each country will compete in rounds to win a qualifying place, with each nation sending their winning team to the European grand final at the Insomnia Gaming Festival this August, courtesy of Mountain Dew.
Aspiring Rocket League teams will have the opportunity to meet with and compete against Splyce, and play Rocket League on board the ‘Big Betty’ esports truck during Insomnia at the Birmingham NEC.
“Mountain Dew is proud to partner with the award-winning game Rocket League to offer opportunities and access typically beyond the reach of amateur gamers.”
Mark Kirkham, PepsiCo
Big Betty, from ELC Gaming, is billed as ‘the world’s first mobile esports arena’ in the form of a 24m long and 5m+ high truck. It unfolds into a mobile esports arena featuring a competition stage, full production facilities, a caster studio and a rooftop VIP lounge.
The winning prize is a multi-day training boot-camp with Team Dignitas at their headquarters at the Philadelphia 76ers basketball training facility in the US.
Team Dignitas recently celebrated victory at the Rocket League Championship Series Season 5 in London.
Mark Kirkham, head of marketing and innovation at PepsiCo West Europe Beverages, said: “With a recognised heritage in gaming, Mountain Dew is proud to partner with the award-winning game Rocket League to offer opportunities and access typically beyond the reach of amateur gamers.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
