The European Console League has rebranded in style with the help of Arsenal Football Club's Emirates stadium.
Now known as European Gaming League, the E-sports event organiser will host its next tournament EGL4 at the North London stadium from October 29th to 30th.
Participants will be able to take part in PC games at the event after StarCraft II became the first non-console game supported at an EGL LAN event at ECL 3 in Loughborough this summer.
A statement from European Gaming League read: "The decision to continue supporting and expanding into the PC market has lead to a renaming of the brand. All European Console League banners and logos will also be subsequently changed and will carry the new European Gaming League logo.
"We look forward to seeing you in London."
The European Gaming League runs some of the biggest LAN events in Europe with tens of thousands of pounds in prize money. It also runs online tournaments.
Although specific details such as games and prizes at EGL 4 in London have not yet been revealed, the organiser promises to have "many of your favourite games, along with some brand new faces welcomed to the tournament roster".
A full list of games, exhibitors, prize money and ticket prices will be announced in the coming weeks.