The Brain Trust has added Esports marketing expert Nathan Edmonds to its team, with the experienced leader taking up a role as Co-Founder and Chief Marketing Officer.
Edmonds should bring plenty of valuable skills to the development of The Brain Trust’s Esports Team Manager simulation game which is intended for release towards the end of 2025.
Esports Team Manager is aiming to be the ‘most realistic esports management experience,’ with players taking over an esports organisation of their choosing to build and grow.
Nathan Edmonds joins Esports Team Manager
Edmonds has vast experience in the world of esports in various different roles, which include important positions in organisations such as GIANTX, Hitmarker and Esports Insider.
Brain Trust’s new Chief Marketing Officer also has experience in developing his own digital agency. Edmonds founded ‘Get in’ last year, where he still holds the position of CMO.
Get In was designed to help brands develop their own campaigns through social media, digital marketing and other forms of creative content.
Having founded his own agency, Edmonds will bring invaluable expertise to Esports Team Manager as it prepares to launch in Q4 of this year.
Brain Trust’s Founder, CEO and Lead Developer shared his thoughts on LinkedIn following the announcement of Edmonds’ appointment, saying: “With Nathan’s vast influence and 10-plus years of experience in the esports industry, we’re excited to be able to expand the scope of ETM even further to an international level.”
There had been fears that Edmonds’ new role would take him away from his own Get In project however he was quick to put those rumours to bed once Brain Trust confirmed his new position.
“Paul Capoccia and I met a few months ago, and I loved everything he stood for, his vision for the game and the way he wanted to go about it. I feel incredibly lucky to be alongside him on this journey”, he said on LinkedIn.
