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SYFN, a new UK-based esports talent agency, has launched and has announced its first few streamer signings.
The agency was formed at the end of 2024 by Ilias Pajoheshfar (aka Rai, Eli), with mina (who is also head of esports at Fragging Friends) later joining as chief legal officer.
SYFN recently announced the signing of UK League of Legends streamer Dragdar, and Northern Irish Apex Legends streamer Emaerya.
SYFN told Esports News UK in a statement: “We are a new UK-based agency founded in December 2024 and are looking to support talent to grow and monetize their careers in a sustainable, health-focused way.
“Our focus is on making sure our talent develop the skills needed both for a successful career in esports and in a professional workplace. We offer legal advice, HR and compliance training, performance coaching, marketing and brand strategy support and more. And we put an emphasis on balance: the wellbeing of our talent is our number one priority.
“We currently represent two twitch partners: Dragdar and Emaerya, with more signings to be announced soon. Our main focus is supporting the development of British talent, but we do make exceptions for those with a lot of potential who are interested in competing in the UK and the wider circuit.”
SYFN chief legal officer mina added:
SYFN founder Ilias Pajoheshfar, who is also the founder of UK esports organisation Resolve Esports, stepped back from esports in late 2021 after Resolve acquired Barrage Esports.
Now he’s back with his new agency.
“I’m glad to be in a position to support talent once again,” Ilias told Esports News UK.
“Our focus is on making sure our talent develop the skills needed both for a successful career in esports and in a professional workplace. We offer legal advice, HR and compliance training, performance coaching, marketing and brand strategy support and more. And we put an emphasis on balance: the wellbeing of our talent is our number one priority.”
SYFN
So, what does SYFN mean?
“SYFN is derived from ‘siphon’, symbolizing our goal of drawing out (or siphoning) the best in esports talent and guiding them to achieve their potential,” Ilias explained.
“It also has a bit of an easter egg for League of Legends fans, as several champions have abilities with ‘siphon’ in their name. We’ve kept a subtle League theme going: Resolve also had a connection to something in the game (the mastery tree)!”
Ilias also said when SYFN formed: “Hey everyone, just wanted to let you know that I’ve been working hard on launching an agency focused on player development and supporting grassroots talent prepare for life as a professional in esports!”
There’s more information on SYFN’s website and SYFN’s Discord server.
From the archives: Interview with Resolve founder Ilias ‘Rai’ Pajoheshfar on their all-UK LoL roster being ‘hidden OP!’ and going undefeated in the UKLC
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
