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UK esports and content organisation Quadrant have announced their decision to step away from esports.
Quadrant, who were set up by British F1 driver Lando Norris four years ago, started out as a content creation organisation before moving into Halo esports a year later in December 2021.
Quadrant’s Halo team have enjoyed some success, finishing well in events including the HCS Arlington Major last year, winning the Europa Halo LAN in Blackpool and more.
Quadrant grew their following to 171,000 on Twitter, almost 1m on YouTube, and Lando Norris has some 1.7m followers on Twitch.
Earlier this year, Quadrant secured seven-figure investment, with UK content creator WillNE joining the organisation as a co-owner.
But this week, the organisation have essentially called it quits from esports.
Quadrant’s statement on why they have exited Halo esports: ‘We are deeply proud of what we have achieved’
Quadrant CEO Jamie MacLaurin said in a statement: “As of today (October 29th 2024), Quadrant announces that we are departing the Halo Championship Series and wider direct involvement in esports to continue with full focus on our exciting mission of being a brand rooted at the intersection of motorsport culture, fashion and creative content.
“We are deeply proud of what we have achieved during our time in esports and would like to share a special thank you to our HCS players, 343 Industries and Microsoft for their devotion and commitment to the game we love – we wish you the best moving forward.
“To our fans, we thank you for your incredible and unwavering support. You have been a constant and passionate reminder of why we entered into this space in the first place, and we hope we have given you as many memories as you have provided us.”
There are more memories shared by Quadrant in the Twitter thread below.
Jamie also added: “We have absolutely loved competing against the biggest esports organisations in the world. It’s been an honour and a privilege to work with some amazing people and perform on the biggest stage.
“Our time in esports will always have a special place in our hearts but it’s time for us to leave on our own terms and pursue some exciting new opportunities.
“A big thank you to all of our players, you guys are champs. Onwards.”
While Quadrant didn’t explicitly state why they are leaving esports, the state of the industry and the ongoing so-called ‘esports winter’ has not made it easy for orgs.
Earlier this year, Esports News UK included Quadrant in our list of top 14 UK esports organisations.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
