Riot announces Worlds 2024 chicken shop ‘Baron’s Bites’ London pop-up shop

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Riot Games has today revealed a Worlds 2024 chicken shop promotional activity to celebrate the LoL World Championship final in London.

Londoners can get involved with the League of Legends Worlds finals with Baron’s Bites: a limited-time-only Worlds 2024 chicken shop pop-up for fans to sink their teeth into. 

In celebration of a part of London culture, Riot Games will be taking over one of London’s favourite chicken shops near London Bridge SE1 from October 28th to 29th 2024.

Riot will reveal the actual location on its League of Legends social media channels this Sunday (October 27th). Update: It’s 120 Tooley Street.

Riot said: “Visitors can expect custom Baron Bites x Worlds merch, free giveaways, their favourite creators in attendance, photo ops and of course, delicious London Fried Chicken and plant based Chick’n in abundance.

“Players looking for a way to get involved in the hype for Worlds before the event should take some time to make sure they have the right fuel for the job. Sleepless nights, crowds, screaming and endless baton smashing can make the finals demanding, so what better way to stay energised then with some extra crunchy snacks!”

Guests will also be treated to live music and entertainment from some of London’s top buskers while they wait for their meal.

Update: Check out Cecilia’s guide on where to eat and what to do at the O2 Arena ahead of the Worlds 2024 Finals, including her visit to Baron’s Bites.

A couple of months ago, Riot Games hosted a ‘Clutch Kitchen’ event in the UK to celebrate the Valorant console launch at Village Underground in London’s Shoreditch.

And a few years ago, Riot Games opened a one-off Hextech Expo storefront in London’s Oxford Street to promote the first season of its animated Netflix series, Arcane.

Dom Sacco

Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.

As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.