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UK esports organisation GiantX have today announced a collaboration with electronics manufacturer Samsung, including a stand at MCM Comic Con x EGX in London in October 2024.
Taglined as ‘One Tap’, the campaign encapsulates the spirit of the collaboration – ‘the ease and efficiency of Samsung’s gaming experience delivered through Samsung Gaming Hub, emphasising that everything a gamer needs is available at their fingertips’, according to a press release. It’s coupled with referencing the term for a perfect shot in gaming.
The booth at MCM Comic Con x EGX 2024, which takes place from October 25th to 27th, will include:
- Multiple Samsung TV and mobile gaming stations
- A Sonic themed space
- Play to win activities
- Prizes worth up to £3000
- Red Bull refreshments
The brands will work together to showcase Samsung’s premium product lines across its Odyssey Gaming range of gaming monitors and its Neo QLED TV range that both have Samsung’s Gaming Hub built in, as well as a selection of the newest models across the brand’s mobile and tablet ranges.
Samsung Gaming Hub is a game streaming service that has been built into all Samsung gaming TVs and monitors as standard since 2022. It provides access to more than 3,000 gaming titles from Xbox Nvidia GeForce Now and other popular streaming services. It’s all cloud based so there are no downloads, no storage limits, and no console or PC is required.
There are also added features in certain Samsung TV models such as AI Auto Game Mode that recognises the genre of the game you are playing and then adjusts the settings accordingly.
The event will also have one of the UK’s first major Tekken 8 tournaments, Pokémon and Uncharted voice actors and others offering meet-and-greets at MCM Comic Con x EGX, and a D&D zone at EGX for 2024.
Luis Garcia, Commercial Director at GiantX, said: “We are delighted to welcome Samsung to the GiantX family. We look forward to activating together at EGX Comic Con 2024, bringing a unique experience to fans from the UK and beyond, showcasing the latest of Samsung technology to our captive audience of gaming and esports enthusiasts.”
Zeena Hill, Director of Marketing for TV/AV at Samsung Electronics in the UK and Ireland, added: “We’re really excited to be collaborating with GiantX to provide thousands of fans at EGX Comic Con and beyond with the multiple benefits of our superior TV range. We know that gaming is a huge passion point for so many of our customers which is why Samsung’s Gaming Hub is made so easily accessible – all you need is a controller and away you go.
“This collaboration with GiantX will not only showcase the stunning clarity and gaming performance of our TV technology but also the ease in accessing thousands of top game titles without the need for a console.”
The announcement brings Samsung UK into the GiantX partnership line-up alongside other names like HSBC UK and EE.
The news comes after GiantX announced a Worlds 2024 viewing party and GiantX’s GC team qualified for the 2024 Valorant Game Changers Championship.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
