UK esports organisation Guild Esports have entered a one-year rolling partnership with ENDX, an esports player focused virtual trading platform, plus more news below.
Guild’s Counter-Strike rosters – both the Guild Eagles and Guild’s all-female team – will be incorporated into the 18+ ENDX trading platform, allowing fans to buy and sell shares in Guild’s CS players.
Guild will receive a percentage of revenue generated from the trading of Guild players on the site. The partnership is estimated to be worth up to six figures based on projected user acquisition and trading volume.
The ENDX platform enables users to trade virtual shares in professional Counter-Strike esports players that have agreed to be featured on the platform.
ENDX’s trading and fan-engagement platform is already utilised by several esports orgs such as Cloud9, BIG, Team Singularity and Endpoint.
“Our partnership with ENDX establishes Guild’s presence within the esports player trading landscape, as we become the first esports organisation to introduce both their male and female rosters onto this platform.”
Jasmine Skee, Guild Esports
Guild is ENDX’s first esports partner to add both their male and female Counter-Strike rosters to the ENDX platform.
Guild says the partnership will expand their reach and connect with Counter-Strike fans, including Latin American states such as Argentina and Brazil where the platform has recorded strong growth. The org say their social media following in LatAm is in excess of 1m spanning Guild and their talent channels.
There’s a cap of 21m shares available per athlete on the platform.
Jasmine Skee, CEO of Guild Esports, said: “Our partnership with ENDX establishes Guild’s presence within the esports player trading landscape, as we become the first esports organisation to introduce both their male and female rosters onto this platform.
“As well as allowing users to trade in the future performance of their favourite players, ENDX provides a unique opportunity for driving fan engagement. We are delighted to see our exciting players added to this platform which offers a new avenue for fan participation within the overall esports experience.”
Esports News UK previously had a partnership with ENDX. See more ENDX news here.
Guild announce Subway as returning sponsor
In a separate deal, Guild have announced they’ve signed a one-year UK sponsorship agreement with Subway.
Throughout their time with Guild Esports, Subway has appeared as a headline sponsor for Guild’s Future Talent series in 2022. The programme was designed to help find and nurture the next generation of gaming stars amongst local students from the Tower Hamlets, Islington and Shoreditch areas by giving them hands-on experience of life at a professional esports facility.
This new deal will see Subway sponsor Guild’s professional and Academy players’ shirts across all esports tournaments in 2024 – which, with Guild’s roster of esports teams, will see Subway appear across broadcasts for CS2, sim racing, Fortnite and more.
Jasmine Skee, CEO of Guild Esports, said:
“We’re delighted to keep Subway alongside us as we step into 2024, and to see them share our vision of democratising the gaming and esports industries with activations like the Future Talent series.”
Jasmine Skee, Guild Esports
“To be partnered with such an iconic brand with Subway’s level of global reach is a testament to Guild’s longevity as an esports organisation – and as we step into 2024 in multiple new esports titles including CS2 and Street Fighter 6, we’re overjoyed that Subway have shown such trust and support of our vision as an industry disruptor in the esports space.”
Louise Wardle, Vice President of Marketing for EMEA at Subway, commented: “Subway is excited to partner again with Guild, following a greatly productive two years of working together. Gaming and esports are growing rapidly and in continuing our presence in this space we hope to further engage with younger audiences across the UK, helping them to fulfil their ambitions.
“We are pleased to have our logo on Guild’s shirts and wish them a year of competitive success in 2024.”
Guild win their first sim racing LAN trophy
Guild Esports have won the Esports WRC Knockout Trophy 23.
Their sim racer Joona Pankkonen finished first in the EA Sports event, beating Lohan ‘Nexl’ Blanc in the final.
Joona won a trophy and watch for finishing first.
Joona said: “Nexl has a lot of experience, that wasn’t easy.
“It’s been awesome, the event has been super cool for the competitors, I’m thankful to be here. It’s amazing, thank you very much.”
EA Sports WRC is the official game of the 2023 FIA World Rally Championship, which is developed by British studio Codemasters.
Hosts for the event were Rene Buttler and Jon Armstrong.
You can watch the Esports WRC Knockout Trophy 23 broadcast here.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
