Amazon will not be renewing its Prime Gaming partnership with League of Legends and Valorant developer Riot Games for 2024.
The pair have been offering Prime Gaming rewards to Riot Games players over the past few years, such as monthly capsules in League of Legends, which include RP, skins, wards and other in-game goodies.
Prime Gaming rewards have also run across other Riot titles like TFT and Legends of Runeterra.
The deal will end in March 2024.
The latest capsule for League of Legends has also been made available and will expire on January 11th 2024.
Riot Games said on its Twitter account: “An update for players claiming Prime Gaming loot: Prime Gaming has decided not to renew our promotion, which means the last capsule drops will end in March 2024 across all of our games. We know this is disappointing, and wanted to let you know as soon as we could.
“You can continue to claim drops for the next few months, and any Prime Gaming content unlocked prior to March 2024 will remain in your account.”
Unsurprisingly, the community reacted negatively to the news.
A year ago, The 2022 partnership was due to end in January 2023, but a Prime Capsule for League of Legends also came in February following negotiations between Riot and Amazon.
Then, in March 2023, Prime Gaming and Riot Games renewed their partnership for 2023 including new LoL capsules and esports sponsorships.
RiotMeddler previously said at the time: “A lot of it is about trying to figure out what creates the best overall package that leaves both parties as happy as possible (since the ideal scenario is a long running partnership both organisations feel good about).”
However, Meddler has commented making it clear Prime Gaming is not renewing the program for 2024:
The news comes after a Braumw emote was given away in the November 2023 Prime Gaming rewards as LoL got its own KEKW emote.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
