Jingle Jam, the games charity event hosted on the Yogscast Twitch channel, has raised over £3.4m for its charity partners with its 2022 event.
During a two-week period, more than 85,000 donations were made from gamers across the world for a mix of charities, including the British Red Cross, Movember and others.
The money is supporting causes such as critical aid in Ukraine, physical and mental wellbeing initiatives, disease research, anti-bullying, LGBTQIA+ issues, mental health services for BaME communities, diversity and inclusivity in sports and gaming, wildlife conservation and more. You can see the full list of Jingle Jam 2022 charity partners here.
Beating the total amount raised in 2021, the support from gamers, developers and publishers takes the all-time amount raised for charity has now reached £22m since the Jingle Jam began in 2011.
More than 79,000 game collections were also sold during this year’s event.
Lewis Brindley, co-founder of The Yogscast and Jingle Jam Trustee, said:
“We are absolutely delighted to have raised such a fantastic amount for our charity partners during this year’s event.”
Lewis Brindley, The Yogscast/Jingle Jam
“A huge thanks to the generous publishers, developers and partners who donated games and codes to this year’s Collection. We are honoured to be able to help support 12 important causes, what a wonderful way to end the year.”
“To be able to raise more money than 2021 during such a difficult year for so many people, is incredible and we are delighted that the 12 charity partners can put this significant amount of money towards these fantastic causes,” added Rich Keith, Jingle Jam Chair.
“We look forward to Jingle Jam returning in 2023, we will be seeking expressions of interest for 2023 charity partners soon.”
Tom Donegan, COO of one of the charities – SpecialEffect – commented: “We’d like to take this opportunity to thank all The Jingle Jam team for their amazing continued support. SpecialEffect are so lucky to have been part of the event again this year alongside eleven other fantastic charities, and there have been so many memorable moments over the past two weeks – Becky Tyler’s visit to Yogs Towers using an eye-controlled ‘telepresent’ Double 3 robot and the special Jingle Jam Quiz stream, hosted by our very own Paige Harvey, being my personal favourites.”
Organised and hosted entirely by volunteers, in the first week of December Yogscast’s Twitch channel was the biggest channel on Twitch. The opening three-hour stream of Jingle Cats was watched by 1m+ unique viewers and the event is featured heavily on the Yogscast YouTube network and social media platforms with tens of millions of subscribers.
Over 50 Jingle Jam streamers are involved in events – such as cooking, painting, poker, karaoke and more. In addition, this year saw community streams across the world raising funds for their chosen charitable project.
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
