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London-based esports business Gfinity has today announced the acquisition of SiegeGG, a well-known Rainbow Six Siege esports news and stats website.
SiegeGG Corporation, which runs Siege.gg, has become part of the Gfinity Digital Media group.
The acquisition gives Gfinity ownership of the underlying methodology and technology used to develop SiegeGG’s statistical analysis, which the company will be able to extend across other game titles. Gfinity will also assume ownership of the Siege.gg website, with access to its audience, currently delivering 1m page views per month, alongside nearly 100,000 Twitter followers.
Gfinity says ‘SiegeGG will benefit from Gfinity’s content and search engine optimisation (SEO) strategy and advertising performance optimisation techniques, which will help to drive user growth and advertising spend’.
More esports news sites have cropped up in recent years, including the likes of Upcomer and fragster esport news, while others like Dexerto and Dot Esports have continued to grow in prominence.
SiegeGG Corporation will be issued with 9m new ordinary Gfinity shares, and the founders will also be entitled to an annual payment of 30% of revenues generated by SiegeGG, subject to appropriate caps, in the first two years following the acquisition. Tthe founders will also be entitled to an annual payment of 20% of the net profits generated by SiegeGG subject to appropriate caps, in the first two years following the acquisition.
The SiegeGG management team now have full-time employment contracts with Gfinity.
“We’ve worked hard to build this project on our own and achieved success in doing so, but the resources and expertise that we gain from the Gfinity team will be invaluable in accelerating the work we’ve already been doing, as well as opening new doors that we never thought possible.”
Spencer Glenn, SiegeGG
For the year ending December 31st 2020, SiegeGG reported unaudited revenues of $0.1m and profit before tax of $40,000. It had net assets at December 31st 2020 of $68k. It has already exceeded these revenue and profit figures in 2021.
The Acquisition of SiegeGG marks the third significant transaction made by Gfinity in the past nine months, following the acquisitions of Stock Informer in August 2021 and EpicStream in December 2020.
SiegeGG CEO Spencer Glenn said: “We’re very excited to be joining Gfinity. We’ve worked hard to build this project on our own and achieved success in doing so, but the resources and expertise that we gain from the Gfinity team will be invaluable in accelerating the work we’ve already been doing, as well as opening new doors that we never thought possible.”
Gfinity CEO John Clarke added: “Gfinity’s strategic focus is based on strengthening and growing ‘what we own’, in particular the Gfinity Digital Media group. We are excited to bring such a highly regarded website into the GDM and such a talented team led by Spencer into the company. SiegeGG benefits from a highly engaged community of fans and industry-leading statistical analysis.
“Together with Gfinity’s technology and engagement expertise, we look forward to taking the site to the next level and leveraging the technology across multiple game titles. This transaction once again highlights the ambition of the Directors to continue to drive profitable growth within the group.”
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
